Application Specialist
Description:
Application Specialist is a Comprehensive position invovlving professional technological service, regional marketing exploration, and consultative selling skills. This position relies on in-depth technical competence and the use of the ZEISS Sales Process (ZSP).
Primary Duties and Responsibilities:
-Promote the regional sales of Zeiss equipment or solutions by providing professional advice or pre-sales and after-sales technical services,
-Assist in formulating market strategies with high growth potential,
-Conduct after-sales training, etc., to maintain user relationships,
-Collaborate with sales teams, service teams, marketing maketing teams, etc., to promoting projects.
For professional technological service:
-have in-depth understanding of Zeiss microscope systems (LM & EM),
-transform the specific technology to users' practical applications and draw up effective technical solutions,
-stay closely to the hot trend of technology and markets,
-help develop configuration plans of Zeiss microscope systems or technical solutions (LM/EM),
-carry out after-sales training and trouble shooting;
For regional marketing exploration:
-well-map the characteristics of customers, including but not limited to customers‘ researching fields, sample preparation methods and potential needs,
-predict and dig potential marketing growth points,
-work with sales teams and marketing teams, assisting in making selling strategies or marketing strategies,
-maintain relationship with customers by participating expos, communication meetings, displays, etc.
For consultative selling:
-update the competitive information timely and assist in making competitive selling strategies,
-get deeply involved in the competitive tasks in selling programs,
-carry out targeted promotion of selling programs,
-well-bear DEMO tasks, especially the pre-sales DEMO,
-increase WIN probability of active opportunities.
Your ZEISS Recruiting Team:
Fan Wang (??), Xiaojun Yang (???)
