Customer Marketing Manager (B2B)
You are a Marketing professional with proven experience dealing with international customers within the tech industry? This job is for you:
Customer Marketing Manager (B2B)
The role:
Open Systems is looking for an enthusiastic and innovative Customer Marketing Manager (m/f/d). Ideally this role requires domain knowledge of cyber security as well as networking and cloud architectures. You will play an important role in elevating our customer experience and advocacy to the next level of our security, SSE, SASE and SD-WAN solutions.
Your Mission:
• Work closely with customers as well as the product and content marketing teams to create compelling customer advocacy materials. These include success stories, blog posts, webinars, and other content that can be used for awareness and demand generation tactics.
• Ensure that customers are heard at industry events, strengthening their and our network. Help shape our company's events for customers to solidify the community through great experiences and added value.
• Collaborate easily with cross-functional teams such as sales, customer success, and product to align customer marketing with marketing and business goals.
• Collect and incorporate customer feedback into marketing strategies to ensure that customer needs and preferences are accurately reflected and addressed.
• Develop and manage customer advocacy programs, including identifying potential advocates, maintaining relationships, and leveraging their stories and experiences for broader marketing initiatives.
• Design and implement educational materials and programs, such as tutorials,,workshops, and newsletters, to engage and inform customers, enhancing their experience and loyalty.
• Encourage and manage the collection of customer reviews and testimonials to build social proof and enhance the company’s credibility and reputation in the market.
• Utilize customer data to personalize marketing messages and campaigns, ensuring they resonate with different customer segments and improve engagement and conversion rates.
Your Qualifications:
• At least 4 years of experience in B2B marketing within the software industry, with a proven track of record.
• Extensive experience with digital marketing tools and CRM software, demonstrating the ability to leverage technology for impactful marketing campaigns.
• Strong communication skills with a talent for storytelling, capable of crafting compelling narratives that resonate with diverse audiences.
• Demonstrated ability to effectively prioritize and manage multiple projects independently in a fast-paced and dynamic environment.
• Proven success in developing and implementing strategic and creative customer marketing and advocacy initiatives that drive engagement and loyalty.
• Fluency in German and English is required; proficiency in additional languages is a plus, enhancing communication with a broader customer base.
Bonus:
• Experience from marketing cyber security solutions, you possess strong knowledge of security and a general understanding of networking: WAN, LAN, IT management/operations, and cloud computing. A strong understanding of the cyber security market and networking marketing experience is a plus.
• Experience in planning and executing customer events, with a focus on delivering exceptional experiences and fostering community.
What we offer:
Want to join a crazy good cybersecurity team? You’ll be among people who believe in:
Caring?PASSIONATELY?about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes.
Thinking?UNCONVENTIONALLY?to stay ahead – The world never fails to surprise us. So let’s surprise it first.
Doing the hard work to make things?SIMPLE?– Craft and hone something that delights in its simplicity.
Working?COLLABORATIVELY?to build success – The power of the team will always make us faster and better.
As a testament to this, Open Systems has been recognized as an outstanding place to work. You’ll be surrounded by smart teams who enrich your experience and provide opportunities you will need to develop your skills and advance your career.?
We look forward to receiving your online application (please note that you have to compress your application into two attachments).
Come as you are! We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. Open Systems welcomes and encourages diversity in the workplace regardless of race, gender, religion, age, sexual orientation, disability, or veteran status.
Direct applications only will be considered.
About Open Systems:
Backed by the Service Experience Promise, Open Systems simply and cost-effectively connects and secures hybrid environments and thus ensures your organization can meet business objectives. Open Systems uniquely focuses on a superior user experience when helping organizations reduce risk, improve efficiency, and accelerate innovation. The Open Systems SASE Experience delivers on the promise of ZTNA with a comprehensive, unified and easy-to-implement and use SASE platform that combines SD-WAN and Security Service Edge delivered as a Service. We provide 24x7 operational management and engineering support from assigned engineering teams and ensure affordable and predictable costs.
Discover more at open-systems.com.
Zürich / CH-8045 Zürich / Schaffhausen
