Industry Brand Manager
Ecorobotix SA, a Swiss B-Corp company headquartered in Yverdon-les-Bains, offers innovative, robotic solutions to lessen the environmental impact of agricultural activities. We develop ultra-precise spraying technologies powered by artificial intelligence, allowing farmers to hugely reduce the use of chemicals in their fields. Join our dynamic, international team, and together, let's make agriculture more sustainable!
Ecorobotix is growing! To pursue our mission, we are looking for our next :
- Develop, implement, and monitor comprehensive brand strategies forexisting and new products.
- Develop and define product naming, logos and visual identity in line with general brand identity and trademark strategy and oversee the creation of documentation & content that supports brand messaging.
- Monitor, improve and secure Ecorobotix’s trademarks protection.
- Update, maintain and internally promote our corporate brand identity and guidelines.
- Lead the brand positioning strategy to differentiate Ecorobotix in the agricultural technology market and ensure a strong, unique value proposition.
- Conduct market research and analyze consumer insights to identify opportunities for brand growth.
- Collaborate with the marketing team to plan and execute campaigns that reinforce brand identity and increase awareness in the B2B sector.
- Ensure brand consistency across all communication channels.
- Work closely with sales, product management and customer service teams to ensure that all brand touchpoints align with the desired brand image and messaging.
- Manage relationships with internal stakeholders and externalpartners (trademark lawyers etc).
- Monitor brand performance, track brand perception, and provide regular reports to management on brand health and market positioning.
- Stay updated on industry trends, competitor activities, and relevant technological advancements in the agricultural technology sector.
Your profile:
- Bachelor’s degree in Marketing, Business, or related fields. A Master’s degree is a plus.
- Minimum of 3-5 years of experience in a brand management or similar role.
- Extensive experience in B2B hardware & software product marketing, preferable within the agriculture or any other technology sector.
- Proven track record of building and managing brands.
You have:
- Strong understanding of brand positioning, market differentiation, and value proposition development.
- Experience with market research and analysis to drive brand strategy.
- Experience in using tools such as Adobe Suite, HubSpot, Google Analytics, and social media platforms for marketing purpose.
- Project management experience in executing marketing and branding campaigns across multiple channels.
- Familiarity with creating and managing digital content strategies, including work with designers and copywriters.
- Excellent written and verbal communication skills. Proficiency in English is required; French, Spanish or German language skills are a plus.
Your soft skills:
- Strong teamwork skills to collaborate within the marketing team and other departments,e.g. product management and sales.
- Excellent communication and interpersonal skills to effectively convey brand strategy and work with cross-functional teams.
- Strategic thinking with the ability to see market trends and adapt brand strategies accordingly.
- Excellent organizational and project management skills to handle multiple tasks and meet deadlines.
Ecorobotix focuses on providing an enjoyable workplace for its employees by offering:
- Stimulating working conditions (flexibility, working environment, training, etc.)
- 5 weeks of holidays
- Advantageous pension fund plan
- Participation in public transport costs
- Quarterly team events
Starting date: As soon as possible
Activity rate: 80/100%
Ecorobotix is an equal opportunity employer.
We look forward to receiving your application and exploring how you can contribute to the success of Ecorobotix!
Lieu de travail
Rue Galilée 6
1400 Yverdon-les-Bains
