Trade Marketing Manager_Vision Care

Trade Marketing Manager

The main function of the position

• Responsible for end-to-end planning, leading, organizing, analyzing, and controlling the operational and administrative responsibilities involved in the development of programs, campaigns, and/or projects in trade channel to ensure the achievement of maximum sales results, in-store excellence for ACUVUE® products and services, and optimally handling budgeting at the same time. Focus on strengthening collaboration with key account customers and top independent optical customers to build up equity of ACUVUE® brand through online and offline execution.

Working relationship

• Local Marketing Team, Sales Team, Customer Service Team, Warehouse, Supply Chain & Professional develop teams, Business Owners / Buyers / Merchandisers, Agency Partners & Vendors, RA, HCC, Legal and etc.

Key accountabilities

• To synchronize Brand strategy and channel strategy into the execution in stores, Develops, aligns, and implement Channel/Trade Marketing plans to ensure company and category objectives are achieved by translating the overall category strategies for all trade channels to achieve business plan, distribution, and merchandising targets.
• Lead business analysis and development of annual coordinated marketing campaign/promotion/festive campaigns based on strong understanding of consumer, shopper, and eye care professional insights to grow the retail channel and to and build strong leadership.
• Work cross functionally to prepare Customer JBP and work with the sales team to present and align with the customers.
• Lead store profiling analysis, handle stores segmentation and develop plan to grow the store share.
• Be responsible for the planning and implementing of in-store executions including in-store branding, POSM creation and distribution, and communication tools to support sales team.
• Quantify, Identify, and build Big Bet campaigns that synchronize with the Marketing strategy.
• Work with Brand manager to handle price setting for New Product launches by thorough benchmarking of competitiveness.
• To do volume forecast on new product initiative, new product development, and monthly close estimate by brand.
• Regularly conducting competitor benchmarking and agile working to build competitor activities.
• Ability to independently lead projects by connecting with cross functional teams to achieve strategic key account goals, including Consumer Roadshow.
• Coordinate and supervise the budget for trade spend with account manager/executive by balancing between brand strategies and channel strategies
• Working closely with CSR team to run sample management for store
• Support agency to feedback customers questions from across platforms to improve consumer experiences with brand.