Senior Brand Specialist
Johnson Controls is a world leader in smart buildings, creating safe, healthy and sustainable spaces.
For nearly 140 years, we've made buildings better and now we're transforming them again with our award-winning digital technologies and services. We're using artificial intelligence and data driven solutions to give you deeper insight into your building's health, sustainability and performance. It's changing the way we design, operate and maintain indoor environments and driving to a new era of autonomous buildings.
We deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, hotels, manufacturing and beyond through OpenBlue, our comprehensive suite of connected solutions.
Johnson Controls offers the world's largest portfolio of building technology, software and services. Supported by a team of more than 100,000 dedicated employees working across 150 countries, we're helping customers achieve their sustainability goals and power their mission.
For nearly 140 years, we've made buildings better and now we're transforming them again with our award-winning digital technologies and services. We're using artificial intelligence and data driven solutions to give you deeper insight into your building's health, sustainability and performance. It's changing the way we design, operate and maintain indoor environments and driving to a new era of autonomous buildings.
We deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, hotels, manufacturing and beyond through OpenBlue, our comprehensive suite of connected solutions.
Johnson Controls offers the world's largest portfolio of building technology, software and services. Supported by a team of more than 100,000 dedicated employees working across 150 countries, we're helping customers achieve their sustainability goals and power their mission.
Senior Brand Specialist
Job description:
What will you do
You will help build out and support the implementation of key brand strategies for products and solutions of Johnson Controls. This role will:
- develop competitor and market insights summaries for defined brand strategies
- support the development of new standards and roll-out of new guidelines and templates
- support the clear documentation and application of brand strategy frameworks
How will you do it
- Assist in designing and publishing clear product brand guidelines and visual identity strategies
- Conduct competitor analysis and recommendation across brand taxonomies to enable brand strategies
- Assess competitive landscape and provide insight reports in order to facilitate naming development of product names aligned with global operating system
- Assist in documenting and implementing clear partner brand strategies, project plans and activation frameworks
- Conduct regular brand audits and brand trainings to ensure alignment with brand architecture, brand hierarchy, visual identity and positioning strategies to build and protect Johnson Controls product brands globally
- Develop and implement brand management and measurement disciplines as a strategic operating system in the company
- Assist in optimizing processes for efficiency while solving operational challenges
- Collaborate across divisions while analyzing data, managing projects and preparing reports, so as to facilitate alignment of daily operations with organizational goals
- Assist in implementing brand migration strategies and product rationalization opportunities
- Design, upload and audit brand related content within internal communication platforms (i.e. within internal collaboration and content management platforms such as SharePoint and Microsoft Viva as well as assets repository pages etc).
- Manage document deficiencies in internal collaboration platforms and handle daily product brands' related requests.
Required profile:
What we look for
Required
- Minimum of 5 years of progressive marketing, brand, or related experience in a similar field.
- Excellent written and spoken English language skills is essential - ideally to a native level.
- "Can do anything" mindset - Ability to collaborate and work with colleagues and stakeholders internationally is key
- Experience working for a large, complex matrix organization, capable of engaging with multiple functions within the company. Must be able to collaborate in a matrix environment to effectively balance regional and functional priorities for win-win results.
- Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook)
- Excellent communication skills and creative mindset.
Preferred
- 2-3 years of direct experience in Brand Management.
- Bachelor's degree in Marketing, Business Administration, or related curriculum.
- Experience in B2B brand strategy and B2B marketing environments
- International marketing experience.
What we offer:
#LI-MP1
#LI-Hybrid
Lieu de travail
Victor von Bruns-Strasse 21
8212 Neuhausen am Rheinfall
À propos de l'entreprise
