Product Director (Senior Manager), Patient Marketing, Prostate Portfolio
Johnson & Johnson is currently recruiting for a Product Director, Patient Marketing, Prostate Portfolio located in Horsham, PA.
At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
The Product Director will be accountable for leading patient focused strategies and execution for ERLEADA® and AKEEGA®. In this role, you will focus both on the development of strategies and tactics for optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support Prostate Portfolio patients.
Position Description:
- Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals and ensure its pull-through to patients and care partners in the marketplace
- Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with: Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners
- Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
- Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
- Manage the patient branded media plan, ensuring rigorous measurement and optimization to drive efficiencies and business returns
