Portfolio Manager, Upstream Marketing
Who we want
Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
The Portfolio Manager position assists in the upstream marketing activities for BLUEPRINTTM, a unique surgeon-controlled 3D planning software. The primary focus will be to compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future-generation products.Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions.Responsible for product life cycle management and maintaining the strength of the portfolio. In this role, you will work closely with R&D and other cross-functional team members to define and deliver new products.This position will be focused in Artificial Intelligence in BLUEPRINT, Mixed Reality in the operating room, digital medical education connectivity solutions, and more through BLUEPRINT.
Research features and benefits and how they translate to value for a specific product
Utilize processes and resources to gather competitive/market intelligence
Understand the needs of customers and patients and create a compelling value proposition
Understand customer needs and build value proposition
Effectively use and interpret qualitative and quantitative research
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to participate in the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers.
Understand potential sources of new volume within the current customer segment or outside of the current segment and the financial tradeoffs for pursuing each.
Assist in the development of sales tools and channel communication
Research key factors, measurements, and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Create and communicate a value proposition.
Develop pricing consistent with the Marketing Strategy and brand positioning.
Assist in the development of new marketing channels and tools
Document performance criteria used for evaluating business trends and activities
Up to 20% domestic travel
What you need
Bachelor’s degree required
4+ years of work experience required
MBA preferred
2+ years of medical device marketing experience is preferred
