Portfolio Manager, Upstream Marketing
As a Portfolio Manager on Stryker's Trauma team, you will help compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products.
Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• Research features and benefits and how they translate to value for a specific product
• Utilize processes and resources to gather competitive/market intelligence
• Understand the needs of customers and patients and create a compelling value proposition
• Understand customer need and builds value proposition
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to participate in the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Build financial business case model to support new product development funding and product return on investment
• Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
• Understand the costs of acquiring new customers vs. retaining current customers.
• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
• Assist in the development of sales tools and channel communication
• Research key factors, measurements and variables used in forecasting
• Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
• Create and communicate a value proposition
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Assist in the development of new marketing channels and tools
• Document performance criteria used for evaluating business trends and activities
Minimum Qualifications (Required):
• Bachelor’s degree required
• 4+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
