Marketing Specialist (80%) - Brand, Marketing & Communications in Zürich
1501528
The opportunity
Embark on your next journey and join our unique Brand, Marketing and Communications Team to help solve exciting problems on a daily basis!
EY’s Swiss Brand, Marketing and Communications (BMC) team has an opening for a Marketing Specialist (80%) with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators and the communities within which we operate.
Employing a digital-first mindset, you’ll have the opportunity to develop and set the direction for marketing campaigns, aligned with the practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.
Skills and attributes for success
Degree in Marketing, Business Administration or similar
Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions
Ability to manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage with outside vendors
Strong understanding of the Swiss market and target audiences (clients/prospects from Switzerland and international corporates)
The skills to identify and track emerging trends, best practices, innovations, and new technologies to identify areas of opportunity
Ability to work autonomously, when necessary, in a virtual work environment, while maintaining connectivity with your team and other members of the practice
Strong stakeholder management and the ability to influence
Fluent in German and English, preferably also French skills
