Marketing Lead

RigiTech is an exciting high-tech startup developing a fully-integrated, inter-city drone delivery solution. It enables universal access to goods for communities and businesses through efficient drone-based deliveries. Started in September 2018, we are a dynamic young team of entrepreneurs dedicated to creating technology for the service of humanity.

We are looking for a Marketing Lead responsible for developing and executing comprehensive marketing strategies that drive brand awareness and customer acquisition. This role requires a strategic thinker with a deep understanding of B2B digital marketing, market research, and team leadership. We are particularly interested in candidates with interest or experience in the drones, logistics, or healthcare industries.

• Start date: As soon as possible
• Duration: Open-ended contract
• Occupation: Full-time, 100%
• Location: Prilly, Switzerland

In this role you will have the following responsibilities:

• Develop and implement comprehensive marketing plans and strategies aligned with RigiTech’s business objectives.
• Identify target markets and key segments, and create tailored marketing campaigns.

• Define product branding to support product launches and market expansion.
• Ensure consistency in brand communication across all channels and marketing materials.

• Conduct market research to identify industry trends, customer needs, and competitive landscape.

• Define and develop high-quality, engaging content for various marketing channels.
• Work with the Sales team to create online/offline promotional materials and presentations.
• Act as the primary liaison with external agencies and contractors, write briefs, and provide feedback and oversee outsourced projects to completion.
• Plan and maintain a content calendar for blog posts, company news, and press releases.

• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor spending and ROI to maximise the impact of marketing activities.

• Develop, write, and distribute press releases to promote significant company announcements and product launches.
• Coordinate media interviews and press conferences.
• Build and maintain strong relationships with key media contacts.

• Plan and execute marketing events, including trade shows, webinars, and product launches.
• Manage event logistics and coordinate with vendors and partners.

• Define key performance indicators (KPIs) for marketing activities.
• Create monthly and quarterly reports on marketing performance, including marketing KPIs and team performance.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Excellent command of oral and written English.
• Minimum of 2 years of experience in B2B marketing, previous experience in logistics or life sciences industry is a plus.
• Strong understanding of digital marketing channels and tools
• Proficiency in marketing software and tools (G Suite, Google Analytics, Adobe Creative Cloud Suite and WordPress).

• Genuine interest in drones.
• Proactive, keen on looking for new ideas and available tools to contribute to the team efforts.
• Creative with a good sense of visual communication.
• Very strong communicator, both in written and oral.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong project leadership skills.
• Excellent organisational skills, attention to detail, ability to manage deadlines and deliver results with limited supervision.

Send us your CV and Motivation letter to: Write an email