Manager, Marketing - Brand Management
Who we want:
• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.
• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.
What you will do:
• The Associate Manager, Brand Marketing is the brand expert who supports the strategic direction and the execution for portfolio growth through (e.g. portfolio development) internal and external education strategies
• In alignment with global strategy, support the annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Support the execution of regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager and Brand Managers, identify internal training needs and create relevant content and training programs
• Support the branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
What you need:
• Bachelor’s degree required
• 6+ years of work experience required
• MBA preferred
• 3+ years medical device or marketing experience preferred
