Manager, Digital Marketplace (Smartwool & icebreaker)

Icebreaker and Smartwool are looking for an exceptional Manager, Digital Marketplace (Smartwool & icebreaker) to join our team based in Stabio, Switzerland.

Our portfolio’s purpose is to transform the synthetic performance apparel category with merino-based, responsible product and brand solutions.

Let’s Talk about the Role

In this role as Digital Marketplace Manager, you will oversee and nurture Smartwool (SW) & Icebreaker (IB) business across platforms owned and operated by key digital partners. You will be responsible for crafting and executing portfolio-based marketplace strategy, scoping IB and SW presence on each marketplace as well as running Smartwool online store operated on a concession model.

You will support the implementation of the brands strategic orientation, maintenance of partners relationships as well as the expansion of the business according to the EMEA strategy.

How You Will Make a Difference

Marketplace Strategy and Execution:

• Develop a comprehensive marketplace strategy for both Smartwool (SW) and Icebreaker (IB);
• Drive execution vs. plans, by managing a seamless Go to Market process and maximize business opportunities;
• Scope the presence of SW and IB across different online platforms, ensuring optimal visibility and performance;
• Master the digital market environment establishing a clear understanding of account strategies, consumer profiles and buying trends;
• Monitor performance and report on results leveraging main digital KPIs
• Manage SW online store operating under a concession model;

Brand Implementation and Relationship Management:

• Align with Natural Portfolio strategic orientation, ensuring consistent representation and adherence to brand guidelines;
• Cultivate and maintain strong relationships with internal and external partners;
• Work closely with all business stakeholders (merchandising, wholesale/ brand marketing, operations, sales analysis, customer service…) on a cross functional mindset and attitude;

Business Expansion:

• Drive business growth by expanding SW and IB presence in line with the EMEA strategy;
• Identify opportunities for revenue growth, product placement, and promotional activities;
• Monitor marketplace trends and adapt strategies accordingly;

Skills for Success

• Education: University Degree or equivalent, preferably in Business or economics;
• Proven experience in managing digital marketplaces and DTC e-commerce platforms;
• Strong understanding of marketplace dynamics, including pricing, promotions, and customer behavior;
• Excellent communication and negotiation skills;
• Ability to analyse data and derive actionable insights;
• Passion for outdoor and performance apparel brands;
• English proficiency;
• Experience: must have a minimum of 5 years within digital business environment;

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks
• Relocation support may be available to applicants who lives more than 100 km from Stabio.

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!