Sr. Manager, Commercial Excellence & Salesforce Effectiveness

Role summary

We are seeking a motivated and experienced senior manager of Commercial Excellence and Salesforce (CRM) Effectiveness to join our dynamic team. The ideal candidate will be responsible for optimizing our CRM (Salesforce) and business platforms to enhance sales performance and drive business growth. This role requires a strategic thinker with a deep understanding of Salesforce functionalities along with experience in Power BI and other business intelligence tools. Data analysis and visualization skills are also desirable.

Role responsibilities

• CRM (Salesforce) administration and optimization

  • Overall ownership: Oversee the configuration, customization (e.g., SFDC objects, fields, page layouts, record types, etc.) and maintenance of Salesforce

  • Integrations: Implement and manage Salesforce integrations with other business systems

  • Automation: Design and deploy Salesforce automation solutions, including workflows, process builders, and triggers

• Partnering with stakeholders for CRM Planning and implementation

  • Collaborate with business leaders to understand strategic goals and align Salesforce initiatives with overall business objectives. Work with regional stakeholders and representing country perspective

  • Work closely with sales, marketing, and IT teams to align Salesforce strategies with business goals

  • Project management: Lead projects to deploy new features and functionalities

• Data management and analysis

  • Data management: Ensure data integrity and accuracy within the Salesforce platform

  • Reporting & Analytics: Develop and maintain dashboards and reports to track sales performance and identify areas for improvement

  • Sales Funnel Development: Design and implement effective sales funnels to optimize lead conversion and sales performance

• Performance monitoring and reporting

  • Monitor key performance indicators (KPIs) and sales metrics

  • Generate regular reports for senior management to track progress and performance

  • Provide insights and recommendations on data analysis

• Innovation and continuous improvement

  • Stay updated with latest Salesforce and analytics tools features and best practices

  • Process improvement: Identify and implement process improvements to streamline sales operations

• User training and support

  • User Adoption: Drive user adoption of Salesforce through effective communication and training programs

  • Training & Support: Provide training and support to sales teams on best practices, new features and effective use of Salesforce

  • Gather feedback from stakeholders to continuously improve salesforce / related tools’ usage

Qualifications

• Education

  • Bachelor’s degree in Business, Information technology, or a related field

  • MBA (preferred)

• Experience

  • 8+ years’ experience in commercial excellence, business intelligence or similar roles with a deep exposure to Salesforce platform

• Skills (Required)

  • Proficiency in Salesforce (CRM) and related tools

  • Strong analytical and problem-solving skills

  • Excellent communication and interpersonal skills

  • Capability to interact with and influence stakeholders without authority

  • Ability to collaborate effectively with business leadership

  • Demonstrate behaviors aligned to the BD way

• Additional skills (Strong preference)

  • Ability to manage multiple projects and priorities

  • Familiarity with business intelligence tools like PowerBI / Tableau, etc.

  • Knowledge of sales processes and methodologies

  • Familiarity with integration tools (e.g., MuleSoft, Informatica)

  • Experience in designing and implementing sales funnels

Required Skills

Optional Skills

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