International Media Specialist

The company

Longines - famous for the elegance of its timepieces - is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.

Job description

We are looking for an International Media Specialist for our Marketing Department.

Role Overview

As International Media Specialist, you will be responsible for developing and executing media plans that integrate both digital and traditional media channels, enhancing Longines' brand visibility and reaching target audiences effectively.

Working collaboratively with cross-functional teams, you will plan global media campaigns that align with the brand's marketing objectives.

The role requires a strategic and innovative planner with a deep understanding of media trends, and an ability to bridge the gap between digital and traditional media, ensuring that marketing campaigns always benefit from the best media mix.

In this role, your main tasks will be to :

o Develop international media strategies in line with brand objectives and market trends
o Plan, execute and monitor media campaigns across digital platforms (social media, display advertising, CTV) and traditional channels (print, OOH, TV, cinema)
o Coordinate with internal teams and markets on the visual planning of global media campaigns
o Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
o Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
o Collaborate with Longines' international teams to coordinate global and local media campaigns
o Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
o Order and oversee the delivery of media assets to the different media partners
o Manage relationships with agencies and third-party vendors who support Longines' paid marketing efforts
o Conduct market research and audience analysis to inform media planning decisions
o Stay on top of the latest industry trends, emerging media channels and best practices

Profile

5+ years of experience in media planning, with a strong background in both digital and traditional media
Proven track record of successful media campaigns for luxury or prestige brands
Excellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metrics
Creative thinker with the ability to develop innovative media solutions
Proficiency in media planning tools and software
Experience in managing paid media budgets on a global level

Professional requirements

Strong negotiation and communication skills
Extensive knowledge and understanding of technology and digital trends
Team player able to thrive in a fast-paced environment with multiple projects and quick turnarounds

Languages

Fluent in English (mandatory)
Knowledge of French or German is a plus

Company address

St-Imier

Contact

Raphaël Spano