Head of Marketing for Switzerland, Austria and Nordics (m/f/d)
Head of Marketing for Switzerland, Austria and Nordics (m/f/d)
As our Marketing Lead you will play an important role in our expanding business in Switzerland and other European countries, like Sweden, Denmark and Austria. In this role you will be responsible for shaping and executing the marketing strategy, based on the ideas of the international marketing leadership team - at the same time you will roll up your sleeves to drive tangible results alongside our impactful marketing team in Switzerland.
What do you have to bring?
- You are a strong marketing all-rounder who feels as comfortable setting strategic objectives as in building and executing marketing campaigns and tactics
- Strong analytical mindset and a great understanding how to build business cases for marketing initiatives is one of your strengths
- Deep knowledge in digital marketing coupled with an understanding of traditional marketing activities such as events or trade shows is essential
- You will ensure a deep understanding of local markets and product portfolios to determine where to focus marketing efforts
- You have great leadership capabilities and excellent stakeholder management skills, working within a matrix organization
- Strong communication skills in English and German are mandatory, since you will be working closely with Germany, as well as with international colleagues - French would be a plus
Your role will encompass the following aspects:
- Main focus will be to attract and engage candidates and clients through marketing campaigns and initiatives - therefore you will set the strategic marketing direction for your markets whilst working hands-on and delivering tangibles business results
- To measure our initiatives, you will scale performance marketing channels like Google Ads, drive email performance, build out SEO and optimize conversions via the website
- You will be meticulous about overseeing and understanding local budgets as well as return on invest
- Your team consists of two senior marketing professionals in Switzerland and you will directly lead the marketing functions in Switzerland - while also leading the local teams in the remaining markets through a matrix function
- You will work closely with your counterparts from other EMEA regions and countries as well as marketing stakeholders from our centralized global team. Also, there is a close collaboration with regional stakeholders in Switzerland as well as the Managing Directors of Austria, Denmark and Sweden
À propos de l'entreprise
