Head of Global Marketing Communications

WHO WE ARE

Avolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realise their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.

PURPOSE OF THE ROLE 

The purpose of this role is to define and implement Avolta’s global brand and communications strategy, elevating the brand image and tone across all consumer touchpoints, including retail, F&B, and digital channels. This includes leading the global brand calendar, ensuring consistent messaging across regions, developing the marketing plan for a new loyalty program, and emphasizing a consumer-centric approach. Additionally, the role involves managing the global marketing communications budget and overseeing the budget process, ensuring efficiency and collaboration with internal and external agencies. The position reports to the Senior Vice President Global Marketing and will be based in Basel, Switzerland. 

RESPONSIBILITIES 

Communications 

• Is responsible for defining and implementing Avolta’s global brand and communications strategy 

• Elevates the brand image and tone of voice across all consumer touchpoints (Retail, F&B, and Digital channels) 

• Gathers, analyzes, and compares extensive data sets to propose innovative and effective communication strategies that align with the company's objectives 

• Oversees the creation and distribution of press releases, ensuring they effectively communicate key messages and enhance brand visibility 

• Coordinates global communication efforts across different regions, ensuring a consistent and cohesive brand message worldwide 

Implementation 

• Leads the development and implementation of the global brand calendar, to meet the brand positioning strategy and achieve commercial objectives 

• Is responsible for the implementation of a consistent message and communication across business units and geographic areas, in close collaboration with regional / local Commercial & Marketing team

• Develops and implements the marketing plan for Avolta’s new loyalty program, by working closely with global & regional Category, Commercial, Corporate Comms, and other Marketing functions to deliver a premium yet accessible consumer experience 

• Develops and implements consumer-centric marketing campaigns with a focus on achieving a premium yet accessible consumer experience, leveraging a strong consumer-centric mindset and a proven track record 

Reporting and Budgeting 

• Oversees and manages the global marketing communications budget, ensuring efficiency in the budget process, and coordinates the activities of internal and external agencies 

• Develops and prepares comprehensive quarterly marketing communication reports, providing in-depth analysis and insights to guide strategic decision-making 

• Gathers, analyzes, and compares extensive data sets to propose innovative and effective communication strategies that align with the company's objectives 

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Marketing, Communications, Business, Mathematics, Finance, Economics, or a related field; MBA or advanced degree preferred 

• Minimum of 10 years’ experience in global brand management and communications, preferably in the retail, F&B, or digital sectors

• Proven track record in developing and implementing successful global brand strategies and consumer-centric marketing campaigns 

• Strong strategic thinker and excellent communication skills 

• Proficiency in gathering, analyzing, and interpreting data 

• Ability to collaborate effectively with regional and local commercial and marketing teams 

• Strong budget management skills, with the ability to oversee and drive efficiency in the global marketing communications budget