Head of Digital Engagement, Global Marketing & Sales Platforms

About Us

Founded in 1872, Kimberly-Clark (NYSE: KMB) is a global Fortune 200 consumer packaged goods (CPG) company with 45,000 employees and annual revenues of $20 billion. Kimberly-Clark (K-C) and its trusted brands are an indispensable part of life for over a billion people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them.

Our portfolio of iconic brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Plenitud, Viva, Softex, Sweety and WypAll, hold the No. 1 or No. 2 share position in 70 countries. Sustainability is at the center of our company and by 2030 we aspire to advance the well-being of one billion people through social programs and reduce our environmental footprint by half. We focus on the areas where we can make the biggest difference – climate, forests, water, and plastics.

After recently celebrating our 150-year anniversary, K-C is in the midst of an exciting transformation from a category-based business to a consumer-led growth platform. Leveraging our purpose-led, performance driven culture, the company continues to drive growth, fueled by category-defining innovation as we live out our purpose of Better Care for a Better World.

At K-C, treating individuals with respect is the way we do business and the way we lead our industry and our world. We’re building an organization that looks and thinks like our customers around the world and searching for talented people with different perspectives and varied backgrounds.

At K-C, you’ll be part of the best team committed to driving innovation, growth and impact. We’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all herefor you at Kimberly-Clark; you just need to log on! Led by Purpose. Driven by You.

Position Summary 

Reporting to the Chief Digital & Technology Officer, the Head of Digital Engagement, Global Marketing & Sales Platforms plays a crucial role in leading the digital transformation agenda, ensuring that K-C’s Digital Marketing & Commercial Capabilities are leveraging industry leading digital technologies and creating valuable business outcomes. Bringing in an outside-in perspective and expertise that challenges the thinking of leaders across “Growth” Functions and Segments in partnership with Segment CIOs & CTO. 

The role will focus on modernization and transformation of the Digital Marketing, Sales & Innovation tech stack, people capabilities, talent and sourcing strategy and fully embedding platform/product management leveraging “mature” agile delivery methodology. Combining industry expertise with digital strategies, the role will create a competitive edge for K-C. This Leader will also serve as the Digital Technology Leader partnering closely with the Chief Growth Officer and their teams to bring forward the digital marketing technology roadmap & strategy.

Role & Responsibilities

More specifically, the Head of Digital Engagement, Global Marketing & Sales Platforms will be responsible for:

Strategic Planning and Alignment

• Collaborate with sales, marketing and business teams to understand objectives and ensure Marketing Technology (Martech) solutions align with business goals.

• Develop a Martech roadmap that supports sales, marketing & innovation strategies as well as customer experiences.

• Own Enterprise Digital Growth Platform Strategy

Technology Selection and Management

• Evaluate, select, and implement Martech, Digital Sales & Innovation tools and platforms (e.g., CRM, CMS, automation tools, analytics platforms)

• Ensure seamless integration of various Martech, Digital Sales & Innovation solutions with existing systems.

Project Management

• Plan, deliver, and manage Martech, Digital Sales & Innovation projects from inception to completion.

• Establish timelines, allocate resources, and manage budgets.

• Monitor project progress, address issues, and ensure timely delivery.

Data Management and Analytics

• Ensure the effective capture, management, and utilization of marketing data.

• Implement and oversee analytics solutions to measure marketing performance and ROI.

• Ensure data privacy and compliance with relevant regulations (e.g., GDPR, CCPA).

Technical Implementation and Support

• Oversee the technical aspects of Martech, Digital Sales & Innovation tool implementations, including configuration, customization, and troubleshooting.

• Provide technical support and training to marketing teams.

Vendor and Stakeholder Management

• Manage relationships with Martech, Digital Sales & Innovation tool vendors and service providers.

• Coordinate with internal stakeholders, including IT, marketing, sales, and customer service teams.

Innovation and Improvement

• Stay updated on the latest Martech & Digital Sales trends and innovations.

• Brings external perspectives on Future Technology opportunities to test, learn and scale new marketing platform capabilities.

• Drive the adoption of best practices and innovative solutions across K-C.

Performance Monitoring and Optimization

• Monitor the performance of Martech, Digital Sales solutions and marketing campaigns.

• Analyze results to identify areas for improvement and optimization (IMM, RGM, TPN).

• Implement changes to improve efficiency and effectiveness.

Security and Compliance

• Ensure that Martech, Digital Sales & Innovation solutions adhere to security standards and policies.

• Manage risks associated with data security and ensure compliance with legal and regulatory requirements.

Team Leadership and Collaboration

• Lead, develop and mentor a team of digital professionals.

• Foster a collaborative environment across marketing, IT, and other departments

Professional Skills & Qualifications

The Head of Digital Engagement, Global Marketing & Sales Platforms will possess:

• 15+ years of digital & commercial transformation experience in large, complex consumer-oriented industries including 7+ years leading enterprise transformation and change.

• Good understanding of the nuances of the consumer goods sector including knowledge of product lifecycles, market trends, and consumer behavior.

• Strong technical depth and demonstrated ability to develop and execute a digital marketing technology strategy & roadmap.

• Forward thinking leader focused on applying new technologies and unlocking emerging capabilities that create valuable business outcomes.

• Effective communicator and collaborative leader with a proven ability to lead, train and uplift the skills of a global technology team.

• Experience in Fortune 500 consumer goods manufacturing and / or retail company.

• Exceptional ability to build cross-functional relationships with Senior Leaders and diverse teams including IT, marketing, sales, and supply chain to ensure alignment and integration of digital initiatives across the organization.

• Demonstrated ability to develop and communicate digital strategies, initiatives, and results to key stakeholders, including the executive leadership team.

• Bachelor’s Degree in Management Information Systems/Technology, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.

Location
The Head of Digital Engagement, Global Marketing & Sales Platforms ideally will be based in Chicago, IL or Roswell, GA.

Kimberly-Clark Ways of Working 

• Focus on Consumers. We keep the needs of customers and consumers at the center of our work. Building strong customer relationships and delivering consumer-centric solutions. Seeing ahead to future possibilities and translating them into breakthrough strategies that delight our consumers.

• Play to Win. We aim high, measure our results, and live our values because winning with integrity matters. Setting aggressive goals and consistently achieving results, even under tough circumstances. Pushing past status quo to create new and better ways to solve problems and win.

• Move Fast. We turn decisions into action, remove barriers and seek progress over perfection. Stepping up to champion ideas, address difficult issues and say what needs to be said. Tackling challenges with a sense of urgency, seizing new opportunities, and scaling winning solutions.

• Grow our People. We champion inclusion and encourage our people to ideate, innovate and contribute to their growth. Encouraging diverse perspectives, experiences and backgrounds that enable our winning culture. Placing a high priority on developing self and others to meet career goals and the organization’s goals.
  

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

Standort