Group Product Director, Market Development, GU Portfolio
Johnson & Johnson is recruiting for a Group Product Director, Market Development, Genitourinary (GU) Portfolio Marketing, located in Horsham, PA.
At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
This position is a critical part of the U.S. GU Marketing team. The individual in this position will be responsible for the development and execution of GU branded and disease state awareness medical education and Insight generation across ERLEADA®, AKEEGA®, BALVERSA®, and Future Pipeline with the TAR platform.
Key Responsibilities:
- Lead Portfolio assumptions on market sizing trends and segments
- Lead coach and empower team to deliver coordinated HCP, congress and customer centric professional education strategy including speaker selection training and program execution.
- Craft future educational plans of our HCPs through development of innovative peer to peer engagement platforms.
- Build strategic and cross functional market development plans that support brand strategy while capitalizing on the power of portfolio to elevate competitiveness.
- Gather and share insights on market development opportunities and competitive landscape through advisory boards and regular interactions with thought leaders in genitourinary.
- Participate in integrated evidence generation teams to ensure life cycle strategies and evidence gen plans have strategic alignment with US GU portfolio needs.
- Collaborate with brand marketing functions to ensure alignment in strategy, execution and messaging to build strategic and cross functional market development plans.
- Maintain the relationship and scope of work with the medical education agency.
- Work closely with multiple functions including Brand Marketing, Sales, TLLs, US Medical Affairs, MSLs, UBAMs, and outside vendors to effectively execute key commercial activities.
This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.
