Director Marketing, 80-100% (all genders)

If you are looking for the steepest possible learning curve, biggest impact and a demanding environment, read on.

We at Propportunity are a spin-off from Crowdhouse's technology department with 25 employees. Together, we have built the most successful real estate platform for the purchase and sale of co-investment real estate properties in Switzerland (CHF 2 billion in real estate transactions).

Our mission is to make international direct real estate investments easy and by doing so enabling individual investors to invest like the large investors of this world invest.

In order to achieve this we have built a franchise system that we offer to franchise partners across DACH, Europe and eventually globally. The business model (franchising) as well as the step to move abroad make this a unique and entrepreneurial venture within an established company that has the means to make an impact, and the people to learn from. Ambitious individuals will find it hard to identify a similar setup elsewhere.

Come and join a young product and technology company that aims to deliver real value to its users and provides a seamless experience.

Job Summary

Our start-up is revolutionizing the real estate market by providing an innovative real estate platform designed specifically for franchisees. Our platform enables real estate companies to streamline their transactions, optimize the sales process and provide customers with a first-class digital experience. We are growing rapidly and are looking for a dynamic Marketing Manager to help us acquire new franchise partners and establish our platform in the market.

Your impact

• Global responsibility of the Marketing Team

• Development and implementation of marketing strategies:

  • Creating and implementing holistic marketing strategies to acquire franchisees using our platform

  • Carrying out market analyses to identify target groups, market trends and competitors

  • Develop marketing campaigns that emphasize the benefits of our platform for potential franchise partners

• Lead generation and acquisition:

  • Plan and execute lead generation campaigns through various channels such as email marketing, social media, search engine marketing, and events

  • Developing partnerships and networks with potential franchisees and relevant industry players

  • Maintaining and expanding contacts with potential franchise partners and supporting the acquisition process

• Events and trade fairs:

  • Organizing and participating in industry events, trade fairs and webinars to promote the company and acquire franchisees

  • Presenting the platform at events and maintaining relationships with potential partners

• Analysis and reporting:

  • Monitoring and analyzing marketing performance based on KPIs and preparing regular reports for management

  • Continuous optimization of marketing measures based on the collected data and feedback from the market

Your qualifications

• Degree in marketing, business administration or a comparable qualification

• Several years of experience in marketing, ideally in the B2B sector or in the real estate industry

• Experience in the acquisition and support of franchise partners an advantage

• Strong knowledge of digital marketing, social media, SEO/SEA and content marketing

• Creativity and strong communication skills, both verbal and written

• Analytical skills and experience using marketing tools and CRM systems

• High level of initiative, flexibility and ability to work in a dynamic start-up environment

Our offer to you

• Centrally located, modern workplace in Zurich

• Inviting and functional infrastructure (free in-house gym, in-house Crowdhouse café and bar, latest Apple hardware for personal use)

• Daily free lunch

• Fast decision-making and communication channels thanks to our flat hierarchy

• Individual training and career opportunities

• Favorable offers for investment properties and rental apartments owned by Crowdhouse