Director of Loyalty & Partnership Marketing

HOTEL OVERVIEW

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

ABOUT OUR COMPANY

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• LOYALTY ACQUISITION AND ACTIVATIONS
  • Contribute to crafting bespoke experiences for elite-tier members in hotels.
  • Collaborate with loyalty teams in designing compelling redemption offers.
  • Serve as the key point of contact for corporate office and loyalty champions to ensure best-in-class hotel recruitment, in-hotel member experience, program benefit compliance, reporting and overall participation in ACCOR Hotels Group’s loyalty and membership programs and initiatives.
  • Secure local partnerships that create value for members through existing airlines, financial partners & strategic experience partners, etc.
  • Drive hotel recruitment by working closely with Front Office and S&M teams and localising tools to manage and improve acquisition effectiveness.
  • Implementation of corporate loyalty marketing strategies at the hotel level.
  • Drive member benefits compliance through scheduled and ad-hoc audits, new benefits rollouts and identify training needs.
  • Guide colleagues to ensure loyalty-marketing actions are according to corporate/ brand standards and adopt best practices.
• PARTNERSHIP MANAGEMENT
  • Solicit partnerships to pursue identified opportunities across various fields like financial institutions/banks, museums, complementary lifestyle brands, etc. To establish a preferred relationship with key partners that contributes to revenue and marketing objectives for the hotels. 
  • Negotiate for contractual terms with partners that benefit the complex
  • Plan and execute new deals and promotions that drive acquisition via external partners after careful consideration for each revenue stream’s seasonality 
  • Gather buy-in from partners for new revenue opportuities through building in established rapport with the network
  • Drive animation of regional partnership programs within hotels to maximise share of visibility in partner’s communication assets and drive incremental business to the hotels.
  • Research and compile market competitive intelligence and partner’s information to build short and long-term local partnership action plans.
• PROMOTION & EVENT MANAGEMENT 
  • Work closely with F&B & revenue teams to come up with effective and profitable membership activations and/or partner outreach 
  • Actively cross-sell need period to partners and leverage on loyalty marketing channels to promote relevant hotel products 
  • Co-ordinate and manage marketing project timeline for events and campaigns across hotels
  • Review and analyze weekly and monthly results to communicate performance trends and identify opportunities for optimisation. 
  • Participate in related sales & marketing meetings and share marketing action performance and insights and data as required.
• MARKETING PLANNING 
  • Participate in development and execution of marketing plan to identify potential partners to increase share of voice in the market and drive sales
  • Participate in development of marketing plan, A&P budget and marketing audits
  • Monitor forecast for all revenue streams to drive relevant marketing activations 
• COMMUNICATION RESPONSIBILITIES
  • Maintain close and open communication with other departments  
  • Maintain timely communication with Accor Offices and key partners that can generate leads and provide information
  • Coordinate communication between marketing and other departments to ensure awareness of loyalty and partnership campaigns 
• OTHER RESPONSIBILITIES
  • Comply with hotel and department policies and procedures at all times 
  • Assist with any other Sales & Marketing projects as requested 
  • To carry out other duties as and when assigned by the Management of the Hotel

Qualifications:

• At least 8 years of relevant experience in the Hotel Industry
• Experience in similar size/style of 5* hotel
• Strong leadership, dynamic personality, excellent interpersonal skills with a good reputation for integrity and a role model
• Possess good communication and interpersonal skills at all levels of management
• Flexible and able to embrace and respond to change effectively 
• Ability to plan, direct, organize marketing and partnership activations 
• Ability to make decisions independently 
• Leadership quality