Consumer Intelligence Manager - RRP
Title: Consumer Intelligence Manager - RRP
Geneva, CH, 00000
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Learn more: jti.com
Consumer Intelligence Manager - RRP
Position purpose:
The role is instrumental driving consumer centricity and consumer knowledge across JTI's RRP business. Consumer Intelligence Manager will manage different projects, leading and supporting the identification of the most relevant methodologies, full project management, aiming at deep consumer understanding across RRP categories, and timely sourcing of commercially relevant, actionable insights on consumers and category.
Consumer Intelligence Manager will be engaged into global research agencies management to ensure seamless project execution, as well as looking for new innovative ways to speed up consumer led insights through new methodologies implementation.
What will you do – responsibilities:
- Deepen our consumer understanding across categories and enhance our capabilities to anticipate future behavioral changes
- Contribute to our M&S growth agenda by delivering superior consumer insights in a faster, deeper and more cost efficient ways. Continuous assessment and evolution of the methodologies toolkit : e.g. co-creation, neuroscience, behavioral science, fast testing, observation based research (ethnographic, immersive, in-the-moment and in-context)
- excellent project management, analytical, communication and presentation skills
- Effectively manage 3rd party suppliers (e.g. research agencies) supervising the implementation of the most appropriate research methodologies and ensuring seamless project execution to provide high quality, reliable & actionable insights
- successfully collaborate with M&S HQ functions, JTI HQ functions and Regions / markets. You will be responsible to be key SI contact to some stakeholders to steer communication and ensure alignment on information/projects needs
Who are we looking for – requirements:
- Bachelor Degree, Masters or equivalent preferred
- 5+ years of professional experience in Marketing, Marketing Research. FMCG marketing and RRP business knowledge required
- Fluent in English with strong written and verbal skills
- Strong research and analytical skills.
- Robust commercial understanding and translation of business questions into actionable business recommendations and implications are necessary.
- Well demonstrated interpersonal and intercultural skills and ability to smoothly operate across functions
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
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