Communications Manager
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Job Title: Communications Manager
Location: Manila, Philippines
About the role:
The Communications Manager will be responsible for developing and implementing comprehensive communication strategies to support the market introduction of Takeda’s dengue vaccine in the Philippines and any related future initiatives to establish Takeda’s position in dengue prevention. This role requires a strategic thinker who can effectively prioritize tasks and manage multiple projects simultaneously, showcasing outstanding communication and organizational skills and a deep understanding of public health communication in the Philippine context.
I. Strategy Development: Develop and execute a strategic communication plan to raise awareness about an integrated dengue prevention and control approach, including vaccination, among various stakeholders, including the public, healthcare professionals, and government agencies.
II. Content Creation: Create compelling and accurate content for various communication channels, including but not limited to press releases, social media, websites, brochures, and educational materials.
III. Media Relations: Build and maintain relationships with media outlets to ensure positive coverage of an integrated approach to dengue prevention & control, including vaccination. Prepare and distribute press releases, organize press conferences, and respond to media inquiries.
IV. Stakeholder Engagement: Coordinate relevant stakeholder engagements with the Public Affairs team and evaluate how these may impact the communication strategy and tactics
V. Campaign Management: Plan and execute public awareness campaigns, including but not limited to digital marketing, community outreach, and events, to increase vaccine uptake.
VI. Monitoring and Evaluation: Monitor the effectiveness of communication strategies and campaigns. Use data and feedback to make informed adjustments and improvements.
VII. Crisis Communication: Develop and implement crisis communication plans to manage any adverse events or public concerns related to the dengue vaccine.
How you will contribute: Critical functional knowledge
Regulatory and Policy Environment:
- Knowledge of regulatory requirements for vaccine approval, distribution, and pharmaceutical promotions.
- Awareness of public health policies and guidelines related to dengue vaccination.
Media and Public Relations:
- Strategic communications approach to media and relevant stakeholders
- Crisis communication skills to manage vaccine misinformation or adverse events.
Cultural Competency:
- Understanding cultural sensitivities and tailoring communication for diverse populations.
- Being aware of regional prevalence and the impact of dengue.
Digital and Social Media:
- Utilizing digital platforms for vaccine awareness campaigns.
- Monitoring social media for public sentiment and feedback.
Project Management:
- Planning and executing communication strategies and campaigns.
- Managing timelines, budgets, and resources effectively
Critical business expertise
- In-depth understanding of Philippine media landscape. Established linkages or relationships with media outfits or agencies is preferred.
- Validated experience and knowledge of managing the press and PR agencies
- With adequate knowledge and context of external customers including prescribers, payers, providers with regard to topics related to vaccination, dengue and Philippine government, including the political climate
- Understanding of the local and vaccine specific policies and how these impact decision-making.
Communication Skills
- Ability to successfully collaborate with cluster groups with understanding of, and sensitivity to, the business cultures.
- Excellent upwards communication skills to manage above country governance
- Excellent and dynamic communication skills among media and other external stakeholders, navigating through the complexity of vaccines landscape in the Philippines, specifically on dengue.
What you bring to Takeda:
Education
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Business knowledge of the vaccines industry or in the Pharmaceutical industry
Required Experience
- Minimum of 5 years of experience in communications, preferably in the pharmaceutical or healthcare industry.
Skills & personal characteristics
- Exceptional written and verbal communication skills, strategic thinking, crisis management, and stakeholder engagement.
Knowledge
- Familiarity with the healthcare landscape in the Philippines and knowledge of vaccine-preventable diseases, particularly dengue.
- Savvy about governance on ethical communications in the pharmaceutical industry
Critical technical, professional and personal capabilities
- Strategic and analytical thinking
- Ability to deal with decision making processes in the BU and above country
- Strong leadership skills, high attention to detail, and the ability to work autonomously and as part of a team.
- As with all Takeda positions, this position is expected to conduct themselves in line with the Company culture and Takeda-ism
Travel Requirements
- Different provinces within the country subject to business strategy and brand plan.
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine:
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.