Head of Marketing Switzerland
Head of Marketing Switzerland
With your strong customer focus, you will pursue the goal of maintaining our market share and expanding existing and developing offerings in therapy areas. We achieve this goal together by responding to the needs of our customers with sharing expertise and thus constantly striving to provide the best possible service.
Find out more about our Sempach site. and why it is worth working for B. Braun.
Tasks & Responsibilities
Professional skills
Personal skills
What we offer
Our promise is Sharing Expertise. The B. Braun company began with a passion for positive change. To this day, we attract people who express progressive ideas and implement them together with trust, transparency and appreciation. Because all follow the same vision: At B. Braun, we protect and improve the health of people worldwide.
Find out more about our Sempach site. and why it is worth working for B. Braun.
Tasks & Responsibilities
- Personnel leadership and technical management of the Marketing Switzerland division
- Support to develop B. Braun brand positioning in Switzerland, identify target audiences, and lead develop of marketing plans
- Build, coach, and develop a high-performance team of product marketing managers to drive commercialization of B. Braun products & solutions across the entire B. Braun product portfolio
- Develop a highly competitive product offering in Switzerland and ensure future product pipeline in collaboration with global marketing team
- Create and implement new business models in collaboration with sales to drive market penetration, long term profitability
- Lead the development of value propositions, marketing plans, campaigns and selling tools and collaborate with Sales Head on sales and business plans
- Understand customer needs, pain points, and workflows through direct engagement and data-driven insights
- Drive collaboration with a wide group of internal and external stakeholders concerning product launch, development and commercialization
- Develop metrics and KPIs to measure the impact of Marketing initiatives and ensure that product strategies are continuously refined based on customer value delivery and market dynamics
- Work in close collaboration with global product management to ensure awareness of Swiss requirements
- Development and implementation of marketing strategies in close coordination with those responsible in Sales Switzerland and taking into account global priorities
- Successful development and implementation of digital marketing initiatives and campaigns
- Close collaboration with the Swiss sales team and other local and global stakeholders
- Analysis, definition and monitoring of the product portfolio
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Establish a KOL network of expert HCP in different therapies and clinical pathways
Professional skills
- Solid education in business administration
- Experience leading product launches
- Experience in people leadership and a proven track record of people development
- Several years of experience in a management position in marketing
- Relevant knowledge/experience in the field of digital marketing including corporate social media
- In-depth knowledge of the current healthcare market (especially hospitals)
- Experience in dealing with an international matrix organization
Personal skills
- Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment
- Encourages a culture of curiosity, innovation, and continuous improvement
- High level of social and leadership skills with assertiveness
- Strong self-motivation, high motivation and management skills
- Business fluent in German and English (knowledge of French an advantage)
What we offer
Our promise is Sharing Expertise. The B. Braun company began with a passion for positive change. To this day, we attract people who express progressive ideas and implement them together with trust, transparency and appreciation. Because all follow the same vision: At B. Braun, we protect and improve the health of people worldwide.
Place of work
Seesatz 17
6204 Sempach
Contact
Michèle Frunz
+41 58 258 56 25
About the company
