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Digital Marketing Manager

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07/10/2024 80% - 100% Permanent position
Work at Ypsomed AG
Ypsomed AG
Digital Marketing Manager

We are an up-and-coming company characterised by continuous growth. Become part of our success story in our Global Marketing Team in Solothurn and bring your skills and ideas to an exciting position.

Digital Marketing Manager | 80 - 100%

Ref. No. 7307

Location: Solothurn | Hybrid

Support us in the production and development of cutting-edge medical technology solutions that enable people around the world to self-manage diabetes and other chronic diseases.

Your main tasks
  • Support for sales-communication-promotion teams: Select digital communication levers adapted to our launches (products, marketing campaigns etc.) developing the digital tools needed and validating infographic communication tools
  • Design of multichannel strategies: Participate in the development of the annual communication planning, develop with the teams the digital brand strategies, products and costumer relations, define objectives and develop KPI's performance indicators
  • Deployment and management of action plans: Develop with the support of an agency our digitals platforms, qualify the appropriate digital networks for each ecosystem, content animation (newsletters, articles, white papers, chatbot, webinar etc.), analyze campaign results, design and pilot corrective actions to improve the customer experience and prospect journey (leads)
  • Hierarchical and transversal team management: Develop a digital culture, a sense of customer-oriented service, awareness of listening and detection of needs to promote feedback, manage external digital service providers, negotiate partnership agreements
  • Multi-channel business intelligence with the support of an external agency and other departments: Identify and monitor emerging trends and dynamics, new needs and behaviors of leads, study the external environment, competition, brands, digital channels etc., analyze products and their internal environment, qualitative feedback from the field, customer relationship data (CRM tool), consistency of digital strategy
Your profile
  • Digital Marketing education (CH: FH, HSG) or university, business administration studies
  • Postgraduate studies in business administration, MBA
  • At least 5 years of professional experience in B2C marketing with a history of successful management of initiatives, campaigns and an extensive knowledge in digital marketing
  • You have a strong hands-on mentality and excellent communication abilities
  • Experience in the medical device business is an advantage
  • Is used to work with autonomy
  • Strong entrepreneurial thinking and acting
  • Fluent in written and spoken English and German
Ypsomed - making the treatment of chronic diseases possible

More than 2,000 employees worldwide develop and produce injection and infusion systems for self-medication with the Ypsomed Group. We are a successful, rapidly growing, family-owned company headquartered in Burgdorf (CH) with various production sites and subsidiaries around the world. With our market-leading products and solutions, we enable people all over the globe to self-treatment. Despite chronic diseases such as diabetes, obesity, or certain types of cancer, they are provided with the greatest possible quality of life.

Contact

Marcel Brader
Human Resources Expert Recruiting

+41 (0) 34 424 42 79

Your future place of work

Solothurn

Place of work

Ziegelmattstrasse 1

4500 Solothurn


About the company

2,7 (14 reviews)

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