Content Manager
- Develop and implement proactive and reactive communications strategies, messages & tactics designed to protect and enhance the company’s brand, value proposition and reputation with key stakeholders.
- Oversees the implementation of the external communications strategy in support of the ZEISS agenda and business ambition, including but not limited to the compelling leadership narrative, global content and campaigns across external and internal channels.
- Accountable for branding and communication content ideation, planning, and development. To create original China specific content, prioritize content creation requests in accordance with business needs.
- Support on global content localization with prioritization model.
- Collaborate with team member to craft strategic campaign messages for different audience.
- Reviews final “content package” for campaigns to ensure brand compliance, consistency, and efficacy of assets created across functions.
Working with other global stakeholders to develop strategies to grow touchpoints and improve content creation efficiency to achieve team goals
Education / ????
- Bachelor's degree or above, preferably in journalism, communications, marketing, business or a related field.
Experience / ??
- Minimum 8+ years related experience; including deep functional experience in Corp. communications, social media or branding. FMCG in house or agency experience.
- Experience managing communications programs, including message development, project management.
- Strong EN&CN copywriting skills to provide clear and compelling content
- Ability to work independently, within teams, and collaboratively at all levels within the organization on strategic objectives and initiatives.
- Experience in “art” or “copywriter”, content marketing, and social media marketing is preferred.
- Native language skills for the location, plus fluent in English
Other skills / ????
- Great team player, influencer and consensus builder
- Self-motivated, curious and creative with high degree of personal accountability.
- Commitment to results, flawless execution and continuous improvement
- Effective stakeholders manager, able to lead conversations and influence direct and indirect teams to drive projects through
- Strong personal character - credibility & integrity
- Detail-oriented with the ability to meet tight deadlines and effectively balance multiple projects and priorities.
Your ZEISS Recruiting Team:
Qiong Wang (??), Xiaojun Yang (???)
About the company
