Marketing Specialist (1-yr Contract)
2. To support and manage the PI business efficiently under the guidance of Product Manager & Marketing Manager
1. MARKETING KNOWLEDGE
Demonstrate excellent knowledge and understanding of those sectors of the market relative to the business to ensure the company’s products achieve their maximum potential.
Main Activities:
- Establish and maintain accurate overall market information relating to size, trends, selling prices and promotional programs.
- Evaluate economic trends and changes in consumer demand.
- Monitor and analyze competitors’ activities, highlighting its potential impact on the business.
- Gather and analyze market & sales data
- Generate reports on marketing and sales metrics
- Perform clerical and administrative duties as needed
2. MARKETING PLANS/ACTIVITIES
Develop and recommend for marketing plans to achieve optimum sales and profitability within company guidelines.
Main Activities:
- Develop and implement marketing plans which include sales/profit objectives, strategies, tactics, sales and promotional budgets.
- Organize promotional campaigns and coordinate all aspects of product advertising including new product launch.
- Ensure attendance at conferences for achieving maximum market exposure within the constraints of the promotional budget.
- Participate in the process of determining price and volume discount policies.
- Collaborate to generate digital and print advertising material
- Cooperate with the marketing design and content teams
Requirements:
- Bachelor's degree at the minimum
- 0~5 years of experiences
- Proficiency in verbal and written English
- Proficient in Microsoft programs (esp. MS Excel)