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Lead Generation Manager

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23/07/2024 80% - 100% Permanent position
BÜCHI Labortechnik AG
With innovative and high-quality products and solutions, BUCHI makes a valuable contribution to the health and safety of people and the environment. As a leading global supplier of laboratory equipment and solutions for chemical-pharmaceutical research, food and feed, and environmental analysis, we create added value for our customers and the society.
Lead Generation Manager

Digital Transformation & Marketing

You are responsible to manage international marketing activities with the aim to generate and nurture leads. This covers the development of creative ideas and valuable content, to plan and implement campaigns on an international level as well as supporting the global BUCHI market organizations and the local teams in this field.

What makes your everyday life exciting?

  • Collaborate with marketing, product management and data teams to develop and execute consistent, measurable lead generation programs using digital marketing strategies globally
  • Drive new B2B leads through an exciting customer journey
  • Test and monitor campaigns to optimize performance and conversion rates
  • Search for new trends in marketing to find new lead sources
  • Ensure that the organization's brand and identity is followed in all activities

What skills do you need to bring?

  • Degree in marketing or communication with solid experience in B2B lead generation and in monitoring campaigns
  • Proficiency in database marketing including list segmentation and data hygiene
  • Creative, open minded, able to work independently on multiple projects
  • Enjoy working in an international team and with teams around the world
  • Fluent in English (the team language) with excellent written and verbal communication
  • Experience with CRM and marketing automation systems (Salesforce, Marketing Cloud)

What can we offer you?

  • An innovative technology environment in a dynamic team and an open, friendly corporate culture
  • The values of a globally oriented Swiss family business
  • A modern workplace, hybrid work options, company restaurant, tennis court as examples of our attractive employment conditions

This position offers you the opportunity to work on exciting and challenging projects with a dynamic team. For questions regarding this job offer address to Write an email, Channel Marketing Manager. Please submit your resume and portfolio to Write an email, Senior Manager People & Culture.

Kindly note that we do not accept profiles from recruitment agencies for this position.

BÜCHI Labortechnik AG
Meierseggstrasse 40
CH-9230 Flawil 1
Telefon +41 71 394 63 63


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