Sr. Global Product Marketing Lead - Digital Implantology (CCS)
About Straumann
The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners.
With more than 7,000 employees worldwide, the Group develops, manufactures and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a holistic approach, offering training, support and a wide range of services to dental practitioners, clinics and laboratories all over the world.
People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.
Connected Customer Solutions - CCS
Connected Customer Solutions is a team of high-performing players and learners, dedicated to enable and drive digitalization and take us forward by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.
Position
Position Summary
Global Product Marketing Lead – Digital Implantology (CCS) is responsible for driving the market expansion and commercial success of Straumann Digital Implantology – a diverse portfolio comprising surgical treatment planning software, patient-specific design services and integrated digital dentistry workflows, including Straumann coDiagnostiX and Smile in a Box. This position will play a key role in driving the next generation of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business.
The Global Product Marketing Lead - Digital Implantology will lead commercialization of this exciting market opportunity by developing go to market strategy, business models and value propositions for the different customer segments, collecting voice of customer (VOC) and voice of market (VOM) and liaising with the group’s business units, brands and other stakeholders in a fast moving, high growth, matrix organization. The role will focus on commercialization and will collaborate with a team of experienced colleagues in product management, sales and marketing from several business units and regions in a highly collaborative effort to grow Digital Implantology adoption exponentially.
This newly created position reports to the Head of Product Marketing – CCS. The role is global in scope, based in Basel, Switzerland, and requires significant presence in the countries with approximately 20-30% travel required.
Main Tasks and Responsibilities:
- Develop and implement go to market strategies for different market segments including General Practitioners, Specialists, Dental Service Organizations and Universities
- Create and implement new business models to lower barriers to entry and drive market penetration, long term profitability and connect customers to the Straumann platform
- Co-develop value proposition, sales- and marketing plans, campaigns and selling tools
- Lead and manage voice of customer (VOC) and voice of market (VOM) activities
- Collaborate with a wide group of internal and external stakeholders concerning product launch, development and commercialization
- Develop and maintain domain expertise on new technologies and intelligence on market development and competitive landscape
- Lead and be accountable for the commercial readiness of new product / feature launches for your portfolio, in collaboration with an extended supporting team.
- Drive close collaboration with colleagues in various global subsidiaries to develop country-specific commercialization strategies and share best practices.
Education and Experience:
- Bachelor or Master’s degree in life sciences, engineering or business.
- Minimum 5 years total professional work experience
- Minimum 3 years’ experience and proven success in product management
- Minimum 3 years’ experience in the medical device or dental industry
- Extensive knowledge and understanding of digital solutions in dentistry
- Experience in managing product development projects from concept to launch preferred
- Fluent in English; other languages are an asset
- Comfortable with up to 20-30% travel
Personal Attributes and Cultural Fit
- Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience
- Excellent business acumen and proven execution abilities
- Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment
- Highly organized and comfortable taking ownership of multiple workstreams at once
- High integrity, ethics, and personal values; dedication to Straumann Group’s culture
- Strong player-learner and continuous improvement mindset
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Alternative Locations: Switzerland : Basel
Travel Percentage: 0 - 20%
Requisition ID: 13998
