[Vision Care] Marketing Director, Vision Care Korea

At Johnson & Johnson,? we believe health is everything. Our strength in healthcare innovation empowers us to build a? world where complex diseases are prevented, treated, and cured,? where treatments are smarter and less invasive, and? solutions are personal. Through our expertise in pharmaceutical, medical devices and diagnostics markets, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

1. ???: Marketing Director, Vision Care Korea

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[Summary]

Since debuting the world’s first disposable soft contact lens in 1987, J&J Vision Care has been helping patients to see better through ACUVUE® soft contact lenses. Serving more than 60 million patients a day across 103 countries with its eye health portfolio, ACUVUE® is the worldwide leader and #1 contact lens category leader in Korea. Marketing Director, Vision Care Korea, has a key strategic leadership role within the Vision Care Korea Leadership Team (KLT) and organization, serving as the brand steward for the ACUVUE® brand in Korea.

Marketing Director sets brand strategy strengthens brand equity and builds assets and capabilities that leverage the size, scale, and synergies of the ACUVUE® portfolio. As the steward of the ACUVUE® brand in Korea, Marketing Director is responsible for building brand connections with consumers, patients, eye care professionals and channel customers. Additionally, Marketing Director is responsible and accountable for the overall Johnson & Johnson Vision Care equity, elevating our role in the overall eye healthcare in Korea.

[Responsibilities]

• Direct critical processes related to marketing plans, portfolio management and development, market research, new product launches, campaign development, marketing/portfolio performance tracking, and multi-channel marketing.
• Accountable for MTM (metrics that matter) – acquisition, activation, and retention – from precision /performance marketing, digital, social and CRM, and content development across all consumer/patient and professional touchpoints.
• Deliver an integrated, end-to-end ACUVUE® Experience that is consumer/patient and customer-centric which drives category growth, increases penetration and delivers sustainable competitive advantage
• Achieve business plan objectives of sales, market share, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in the market.
• Partner closely with Sales and Commercial Operations & Strategy (COS) teams to gather input on customer needs and ensure strong alignment on marketing and commercial plans.
• Responsible for leading monthly sell-out building block planning meetings and marketing section of quarterly Sales conferences (POA). Ensure frequent and efficient communications with Sales, COS and PED teams regarding company strategies, product launches and other key initiatives.
• Work closely with GM and Finance to develop and execute effective business plan focused on driving sales and market share growth and profitability. Deliver results through cross-functional collaborations with key business partners, including field sales organization and other key regional and global stakeholders.
• Expected to demonstrate commanding marketing-thought leadership and build strategic partnerships with agencies and local, regional cross-functional teams to drive strategy, precision and data analytics and innovation for execution excellence.
• Marketing Director of Vision Care Korea is responsible for staying ahead of the industry trends and for bringing innovative ways of working, new tools and marketing plans to drive new thinking across the marketing organization.
• Other responsibilities include fostering high-performance, talent development and building marketing competency in Korea Marketing team by driving Marketing Excellence training and development programs and curriculums.
• Perform other related duties as assigned by GM and management.

[Requirements]

• Bachelor’s degrees or above.
• Minimum of 15 years of progressive marketing experience in consumer, consumer healthcare, and/or medical devices. A minimum 7 years of CPG marketing experience is required. Experience in Trade Marketing and/or Sales is a plus.
• A proven track record of marketing leadership including consumer and professional marketing, social and digital marketing, brand equity building, data analytics, insights generation and agency management is required.
• Demonstrated ability to influence cross-functional and senior management to impact decision-making is required.
• Outstanding and clear communication skills; ability to think strategically and analytically to understand complex or ambiguous problems or issues and articulate solutions/recommendations clearly and concisely.
• Strong project management skills and outstanding goal setting/delivering specific, measurable objectives, strategies and measures (OGSM)
• Agile and able to adapt across range of situations, strong change management capabilities
• Strategic business partnership: cross-functional leadership, understanding of organizational dynamics, impact and influencing skills
• Proactive, positive & innovative mind. Good inter-personal relationship.
• Business and financial acumen
• Fluent English communication (Writing & Oral) ability

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