Shopper Insights Lead - AFC

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts withYOU.

As a Shopper Insights Lead, you will be part of a customer insights team with an insatiable curiosity to understand the omni-shopper and an unyielding passion to win in the marketplace. This role will lead Shopper Insights for Adult and Feminine Care (AFC) Department business, requiring high levels of influence, collaboration, and strategy-building with internal stakeholders & external customer partners. 

You must be skilled in developing and applying deep, data-driven shopper understanding to diagnose and solve complex problems through both sales/shopper analytics knowledge and custom research expertise. Elevating the impact of insights, you need to have a mastery of synthesizing multiple data sources and stories to tell a clear, compelling narrative to inspire & drive action.     

In this role you will:

• Strategize and collaborate with cross-functional teams including retail customers, field sales, category management, shopper marketing, Insights and Analytics, Brand and Business Unit teams, and digital operations

• Constant interaction (Direct and Indirect) Brand and Business unit senior leadership to develop go to market plans for AFC brands

• Integral in creation of Product Demand, through insights learned through research, to create effective shopper narratives used to create action in our retailers

• Develop and deliver actionable insights relative to consumer, shopper, and category trends/behaviors

About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree with a concentration in research, marketing, or quantitative analysis / related field

• 5+ years of consumer/shopper research experience, inclusive of analytics and/or custom research

• Background in identifying key growth opportunities, leveraging existing research and conducting new research to investigate and answer business questions

• Market research experience, including leading primary research studies

• Creation and execution of annual learning plan and research vendor management

• Experience leveraging scan, household panel, and retailer loyalty card data and transforming into actionable insights for Sales/Marketing

• Experience and ability to synthesize data into insights, develop and communicate strategic thinking

• Build strong sustainable business relationships at various levels throughout organization and with customers

• Create professional and persuasive PowerPoint presentations incorporating data, relevant insights and information; visual aids, charts, tables, graphs and short video clips, when appropriate

• Excellent communication skills – oral and written - to individuals and groups.

• Ability for limited domestic travel - 10-15%

Preferred:

• MBA or other Masters’ degree with a concentration in research, marketing, or quantitative analysis / related field

• Proven success working with CPG business teams to activate insights with retailers 

• Digital commerce / total commerce research expertise

• Data visualization tools i.e. - Power BI, Tableau

• Experience analyzing shopper data and developing retailer solutions (e.g., planograms, shopper marketing) that delivers category or brand growth

• Experience and desire to explore new, behavioral science-based methods.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” -  or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

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