Senior Specialist - Digital Campaign Manager
In short
As GTM Digital Campaign Manager you will work within the Global Digital team, an environment where we make ideas happen fast and give you high levels of responsibility. You will be driving global marketing campaigns with a digital lens and oversee all connected digital touch-points. We are looking for a self-driven personality that is able to craft digital campaigns and make use of digital channels to engage with consumers, driving brand growth, revenue and retention. With a digital background, you will contribute to a high-performing team with a consumer-centric and data-driven culture at the core, turning your insights into productive initiatives for increased performance.
Your Mission
- Drive impactful launches of product and brand campaigns across the digital marketing landscape
- Lead key digital campaigns, ensuring clarity in strategy, objectives and KPIs, production deliverables and rollout as well as overall planning and execution
- Ensure a smooth campaign process and effective coordination across different teams and functions at a global and regional level such as: acquisition, merchandising, CRM, digital product, customer service and other relevant stakeholders
- Steer the production of best in class creative assets and copy for paid and owned digital channels in collaboration with the creative team
- Define end-to-end successful customer journeys across the digital marketing funnel
- Keep a pulse on KPIs and provide actionable recommendations to improve results
About the company
CH-8005 Zürich / Zürich / Zurich
