Senior Marketing Manager, Professional Engagement Vision EMEA.

Johnson & Johnson is currently seeking a Senior Marketing Manager, Professional Engagement Vision EMEA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our dedication to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences.

That is why we are creating an inclusive environment where diverse backgrounds, perspectives and experiences are valued and every one of our people feels that they belong and can reach their potential. No matter who they are.

Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!

Purpose of the role:

This position is for Senior Marketing Manager, Professional Engagement within EMEA Regional Strategy & Marketing for Johnson & Johnson | Vision.

You will be responsible for analyzing ECP and HCP behavior data, developing and implementing ECP/HCP engagement strategies, and working with other departments to improve the overall professional experience and demand.

You will help to drive personalized awareness, consideration, acquisition and action of consumers for relevant portfolios and products.

You will help to define a clear value proposition for consumers/patients that differentiates Johnson & Johnson Vision from the competition.

You will resolve professional engagement strategies – understanding they vary both offline and online, depending on the portions of our Johnson & Johnson Vision portfolio that are relevant to them.

Ultimately, you will nurture the ongoing cultivation of a relationship between Johnson & Johnson Vision and the ECP/HCP that goes far beyond the transaction.

You will work with markets across EMEA and support local implementation. They will also partner with global and other cross-functional partners consistently.

Duties:

• Conceptualize, strategize, and implement impactful events and activations sought at engaging target audiences and amplifying brand visibility.
• Champion the integration of all ECP/HCP-facing efforts across all channels and touchpoints, encouraging consistency and improving impact from Johnson & Johnson Vision
• Lead the concepting, strategy and successful execution of key professional-facing regional meetings and congresses, including ESCRS; provide clear mentorship for regional and local meetings and congresses, including AECOS and BCLA
• Collaborate seamlessly with internal teams and external partners to flawlessly execute events, meticulously managing logistics, content, and attendee experience
• Implement best practices and standardized procedures across all functions, driving scalability and consistency
• Develop, coordinate and implement impactful campaigns (offline and online) for ECPs
• Develop, coordinate and implement impactful Professional Journeys and campaigns for portfolio. Partner with:
• Professional Education, Medical Affairs, Clinical Services, etc. to build one cohesive voice and plan from Johnson & Johnson Vision to the Professional Community
• Portfolio and Brand management team to ensure professional and patient engagement adheres to brand architecture, with accurate prioritization of communication strategies and brands
• Digital teams to conceptualize and align on strategies that improve ECP/HCP engagement and drive business growth; implement regional opportunities
• Key Accounts team to drive ECP engagement within our key customers for emerging HCP channels across the region
• Creative agency management

General

• See opportunities to revolutionize marketing processes, streamlining and optimizing them for enhanced efficiency and effectiveness.
• Cultivate a culture of continuous improvement and cross-functional collaboration, fostering agility and innovation
• Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution
• Challenge and consistently look for solutions to internal processes
• Guides junior colleagues through consultation and mentoring in techniques and processes and provides functional (matrix) supervision.
• Integrates Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making.
• Works with all EMEA markets, including lead markets – UK+IRE, Iberia, France, Italy, Turkey, Russia