Senior Global Strategic Marketing Manager - Irvine, CA
Johnson & Johnson is recruiting for a Senior Global Strategic Marketing Manager for Johnson & Johnson Surgical Vision Inc. located in Irvine, CA.
About Johnson & Johnson
At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges. We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong.
Position Summary
The Senior Manager will develop strategic marketing plans, executing their successful implementation and growing the long-term sales, profit, and market share position for assigned products. This position will lead cross-functional plans aiming to manage ongoing business. The candidate will have a key role in influencing regional Marketing and cross-functional teams.
Key Responsibilities
- Obtaining a clear understanding of professional and market trends in order to leverage “voice of the customer” and develop upstream marketing strategies,
- Creating plans to address market needs and drive sustained growth of assigned brands.
- Working closely with direct supervisor and regional marketing groups, outside agencies, third party partners, and internal functions (e.g., key opinion leaders, market research, media, relationship marketing etc.).
- Actively manage promotional budgets and third-party vendors.
- Develop go-to-market strategy for designated segment responsibilities.
- Lead and execute comprehensive segment specific marketing/development plan.
- Integrate customer knowledge and market data into the Upstream Marketing and Business Development, when appropriate.
- Actively plan and modify as needed strategic planning process for respective product / segment responsibilities.
- Execute strategic and tactical initiatives relating to assigned products and/or channel segment(s) to include, but not limited to, the following:
- Promotions – Initiate and execute channel promotional plans, set calendar of promotional events, and conduct pre- and post-promotion analysis.
- Tradeshows and Meetings – Attend and support sales meetings and relevant global tradeshows. Initiate, develop, and manage joint business planning and marketing plans.
- Training– Organize and deliver product training to educate, motivate and activate regional sales representatives and partners.
- Sales Collateral / Education – Working closely with Marketing Communications and Education develop compelling core marketing collateral materials and on-going education initiatives and assessments.
- The Senior Marketing Managers primary interfaces are R&D, Finance, Clinical, Supply Chain, and Regional Marketing & Sales within the 4 Regions. This position will work cross functionally across many other departments.
