Senior Director, Global AFC Strategy and Consumer Engagement

About Us

Founded in 1872, Kimberly-Clark (NYSE: KMB) is a global Fortune 200 consumer packaged goods (CPG) company with 45,000 employees and annual revenues of $20 billion. Kimberly-Clark (K-C) and its trusted brands are an indispensable part of life for over a billion people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them.

Our portfolio of iconic brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Plenitud, Viva, Softex, Sweety and WypAll, hold the No. 1 or No. 2 share position in 70 countries. Sustainability is at the center of our company and by 2030 we aspire to advance the well-being of one billion people through social programs and reduce our environmental footprint by half. We focus on the areas where we can make the biggest difference – climate, forests, water, and plastics.

After recently celebrating our 150-year anniversary, K-C is in the midst of an exciting transformation from a category-based business to a consumer-led growth platform. Leveraging our purpose-led, performance driven culture, the company continues to drive growth, fueled by category-defining innovation as we live out our purpose of Better Care for a Better World.

At K-C, treating individuals with respect is the way we do business and the way we lead our industry and our world. We’re building an organization that looks and thinks like our customers around the world and searching for talented people with different perspectives and varied backgrounds.

At K-C, you’ll be part of the best team committed to driving innovation, growth and impact. We’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all herefor you at Kimberly-Clark; you just need to log on! Led by Purpose. Driven by You.

Position Summary

Reporting to the VP, Global Adult & Feminine Care (AFC), the Senior Director, Global AFC Strategy and Consumer Engagement will be responsible for leading the development of consumer engagement strategies for each of the sector brands to recruit and retain consumers to maximize lifetime value. This leader will also be responsible driving the integration of the global sector strategy in partnership with the Sr. Global Brand directors for AFC. 

The Senior Director, Global AFC Strategy and Consumer Engagement will have ownership to create the global governance and the ongoing tracking of strategic prescriptions/blueprints for each brand to ensure the strategic mandates are being followed. This leader will prepare for QBRs in partnership with the other Sr. Directors, work in the markets to obtain tracking information, correct KPIs, identify, and elevate issues for discussion with senior leadership.

Role & Responsibilities

More specifically, the Senior Director, Global AFC Strategy and Consumer Engagement will:

Consumer Engagement (CX) Strategy and Platform  

• Develop an understanding of the different moments and occasions relevant to our consumers across different life stages.

• Build consumer engagement strategies that prioritize the moments that matter to build one to one relationships with consumers.

• Leverage first-priority data to recruit and retain consumers across life stages to maximize their lifetime value.

• Deliver always on consumer engagement platforms that help us retain consumers to maximize lifetime value.

Sector Strategy

• Responsible for the integration of the different brand strategies for the categories and brands to create the broader picture for the AFC sector strategy.

• Identify mega trends on a global scale impacting our categories and consumers across key life stages. 

• Proactively focus on the external landscape to deeply understand the competition, explore potential partnerships, and bring in new opportunities for growth to elevate the sector strategy.

• Work in close partnership with Sr. Global Brand Directors to ensure the brand strategies come to life cohesively.

• Manage governance and tracking of strategic global prescription for all AFC brands.

Professional Skills & Qualifications

The Senior Director, Global AFC Strategy and Consumer Engagement will be/possess:

• Bachelor’s Degree or higher in Marketing, Communications, or similar Marketing discipline.

• 15+ years of strategic marketing experience with demonstrated ability leading digital marketing and consumer engagement platforms across global sector(s).

• Strong technical knowledge using advanced analytics to drive digital marketing strategies developed by understanding consumer behavior, consumer journeys, market trends, and competition.

• Demonstrated ability to develop, deliver, and enhance global marketing frameworks that are leveraged by regional and local teams.

• Strong understanding of Brand development and multichannel marketing concepts; excellent digital first marketing capabilities

• Ability to handle multiple projects, delegate, and meet rigorous deadlines.

• Effective communicator with proven ability to build relationships and influence across all levels in a global matrix environment.

• Strong critical thinking, stakeholder management, and presentation skills.

• Team player who is able to work collaboratively with internal teams and external partners.

• Conceptual thinker with a strong business sense.

• Experience in the Consumer Goods/Personal Care industry

• Willingness to travel up to 15-20% of scheduled work time.

• Strong ability to drive world-wide followership.

• Collaborative leader able to inspire, motivate, and uplift the skills of a global marketing team.

Location

The Senior Director, Global AFC Strategy and Consumer Engagement will be based in North America and ideally in Chicago, IL; Dallas, TX or Atlanta, GA.

Kimberly-Clark Ways of Working   
Focus on Consumers. We keep the needs of customers and consumers at the center of our work. Building strong customer relationships and delivering consumer-centric solutions. Seeing ahead to future possibilities and translating them into breakthrough strategies that delight our consumers.

• Play to Win. We aim high, measure our results, and live our values because winning with integrity matters. Setting aggressive goals and consistently achieving results, even under tough circumstances. Pushing past status quo to create new and better ways to solve problems and win.

• Move Fast. We turn decisions into action, remove barriers and seek progress over perfection. Stepping up to champion ideas, address difficult issues and say what needs to be said. Tackling challenges with a sense of urgency, seizing new opportunities, and scaling winning solutions.

• Grow our People. We champion inclusion and encourage our people to ideate, innovate and contribute to their growth. Encouraging diverse perspectives, experiences and backgrounds that enable our winning culture. Placing a high priority on developing self and others to meet career goals and the organization’s goals.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

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