Retail Media Investment & Partnership Lead

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As Retail Media Investment & Partnership Lead you will be responsible for setting a strategic agenda for our retail media platform partnerships and investments to drive growth in-store and online.  You will partner closely with internal cross-functional teams, our media agency, and the Retail Media Networks to codify & scale retail media best practice (onsite/offsite).  You will lead development of our Retail Media JBPs, introducing new and innovative ways to partner with our customers and improve media productivity throughout the year.  As the Retail Media Investment & Partnership Lead you will work closely across functions within the Advanced Marketing Collective team, Insights & Analytics, Global Capability organization, brand teams, Customer Development, BU Sales, Omni-channel Marketing team, Retail Media Platform Partners, and our media/omni-channel/commerce marketing agencies.  Key accountabilities of this role are:

• Retail Media Marketplace Maturity & Platform Best Practice – Responsible for defining, codifying and educating internal stakeholders on Retail Media platform capabilities, platform maturity, and retail media best practice & innovation by working closely with our external media agency.

• Thought Leadership & Industry Trends – Be an expert in retail media industry trends, innovations, and emerging technologies internally and externally.  Bring forward new ways of working, identification of external partners or technologies that can accelerate our retailer go-to-market strategies.

• Retail Media Platform Partnership Management – Cultivate and maintain strong relationships with external retail media partners, agencies, and vendors (existing & emerging). 

• Retail Media JBPs – Play a lead role in the development of Retail Media JBP strategy, steward execution, and track value with partners like Amazon Ads, Walmart Connect, Roundel, KPM, etc.  Partner with each Customer team to drive outcome based QBRs to ensure K-C is on-track to achieve anticipated media performance and value realization.

• Retail Media Strategy – Collaborate with internal & agency teams to define target audiences and media channels specific to retail environments (both onsite and offsite)

• Retail Media Budgeting & Sufficiency – Responsible for building an integrated media budget recommendation – outlining benefits/trade-offs of the total media budget across “national” & “retail” opportunities through strong collaborations with the Enterprise Media Lead, Insights & Analytics, and our media agency of record. Collaborate with brand and Omni-teams to create data backed inputs for AOP planning.

• Performance & Reporting – Own relationship with internal/external stakeholders like Insights & Analytics, Retail Media Strategy Leads, and our media agency of record to analyze trends in retail media campaign performance, capture & scale meta learning, and drive in-market experimentation to improve the performance of our retail media investments. 

• Content & Connections Strategy – Responsible for refining/improving the integration of our national + retail media strategies into Content & Connections Planning by collaborating with our Marketing Operations, Audience & Data Strategy, and Enterprise Media Investment & Partnership leaders.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• 7+ years of media agency, retail, or client-side experience building retail media strategies and execution plans that include both onsite and offsite activity.

• Deep expertise and understanding of search and display with a command of the nuances across retailer platforms.

• Experience working with both traditional and retail media channels.  Familiarity with planning process and ability to integrate national & retail media strategy & execution across channels like social, video, search, influencer, etc.

• Proven ability to collaborate and influence in a cross functional model inclusive of media, creative, procurement, finance, and other relevant stakeholders. 

• Outstanding communication skills, particularly the ability to make complicated subjects and capabilities accessible, understandable, and actionable.

• A data-based storyteller that can break down complex media information and concepts into easy to understand and engaging formats. 

• A simplifier with a bias towards documentation & action.  An out-of-the box thinker, that understands the value of making progress over delivering perfection, willing to collaborate with critical stakeholders to refine as they go. 

Preferred Qualifications:  

• Hands-to-keys experience in digital media buying platforms across search, social, display, and video in Retail Media Platforms (Amazon Ads, Walmart Connect, Roundel, KPM)

• Strong knowledge and understanding of audience and data strategy – particularly the value of retailer data in brand strategies.

• Comfortable working in “white space” to document media foundations and create standards for new capability & innovation.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or kcchrprod@service-now.com for assistance. You must include the six-digit Job # with your request.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

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