Product Marketing Manager (m/w/d)
myitjob GmbH
Your role
Define and execute a comprehensive product marketing strategy for our industry client segments. Develop buyer personas and positioning to maximize revenue growth.
Go-to-market and client journey
Create materials across the client journey that highlight product features & benefits.
Oversee client journey, velocity and conversion and identify priorities.
Evolve the client journey materials with inputs from Sales, Client needs and pain points, Product.
Developing go-to-market strategies across the client journey.
Support pricing strategy and develop pricing communication strategies.
Sales enablement
Training Sales and Client Success on articulating the products’ benefits to prospects.
Ensuring that client value is well perceived by Sales and Client Success.
Own bottom-of-funnel marketing initiatives.
Market research
Researching the market to learn the competitive environment.
Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.
Lead analyst relations initiatives.
Your experience
Proven experience as a Product Marketing Manager or similar role in B2B industry.
In-depth knowledge of B2B marketing strategies, lead generation, and demand generation.
Good knowledge of Salesforce or Hubspot.
Excellent command of both spoken and written English.
Bachelor’s degree in marketing, business, or a related field.
Experience with Logistics / Supply Chain / Warehouse industries is a plus!
- Salesforce
- Englisch
- Logistik
- Sales
- Marketing
- Support
myitjob GmbH
Zürich
