Marketing Product Director, Advanced Practice Provider Ambassador, Gastroenterology

Johnson & Johnson Innovative Medicine (JJIM) is currently seeking a Product Director position, located in Horsham, PA.

At Johnson & Johnson,? we believe health is everything. Our strength in healthcare innovation empowers us to build a? world where complex diseases are prevented, treated, and cured,? where treatments are smarter and less invasive, and? solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.

We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong.

Advanced Practice Providers (Nurse Practitioners /Physician Assistants) are a growing and critical segment of healthcare providers (HCPs) delivering patient care. The Product Director, APP Strategy, Gastroenterology will develop disruptive strategies and solutions to elevate customer confidence and accelerate adoption of approved JJIM gastroenterology products. This position will work closely with franchise marketing teams, synthesize and translate customer insights into actions, and drive field execution to achieve the mission. Gastroenterology franchise is a highly visible business across JJIM, and this APP-dedicated position offers opportunity to develop expertise specific to this growing customer segment across many of the JJIM businesses.

Key Responsibilities:

• Lead the franchise APP strategy, manage an Agency of Record in leveraging research and market insights to develop optimized positioning, messaging and educational materials to accelerate adoption of approved products.
• Collaborate with a cross-functional team, including a newly launched field-based APP Ambassador team, to gain deep understanding of the needs of the customer segment and translate insights into high impact tactics. A sampling of broad-based cross-functional collaboration partners includes Sales, Field Reimbursement Managers, PECS, Learning Excellence, Medical/Med Affairs, and Commercial Insights & Strategy.
• Lead CAC review/approval of marketing materials; partner with legal, medical, regulatory & HCC to deliver compliant strategies and tactics.
• Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan in addition to BME accountability.
• We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first.