Marketing & PR Lead UK & Ireland

JOB NUMBER: JB04310

VACANCY NUMBER: ADV05312

SHARE: https://www.careers.msccruises.com/vacancy/ADV05312/marketing-amp-pr-lead-uk-amp-ireland-london

ORGANIZATION: MSC Cruise Management UK Ltd

BUSINESS AREA: Office

LINE MANAGER: MD

*PLEASE NOTE THIS ROLE WILL BE BASED FULL TIME IN WOKING*

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.

An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in the UK and Ireland, based in our offices in Woking.

Marketing:

• Lead the delivery, adaptations and amplification of corporate marketing campaigns

• Manage the annual media plan for UK&I

• Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region

• Be the local guardian of the brand equity and ensure perfect brand executions across all channels

• Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in UK&I

• Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base

• Own the Marketing & Communications budget, including agency/vendor management

PR:

• Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.

• Organize key industry or brand events (virtual and/or live) within the local market

• Help identify, select and manage the relevant agency partners

• Identify and negotiate contracts with local brand ambassadors in line with the global team

• Hold key relationships to trade and lifestyle media in the local market

• Propose local partnership ideas to drive brand awareness and value

• Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects

• Manage the media reporting for Explora Journeys and competitor brands

profile:

• You will have minimum of 8/ 10 years’ experience in a similar Marketing/Brand/PR Role preferably in the Luxury or Luxury Hospitality/Travel Industry

• Have the knowledge of the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)

• You will have a proven track record of organizing luxury events

• You would have experience with the execution and amplification of omni channels marketing & PR campaigns

• You know the role of paid media, KPIs associated 6.You set yourself apart through your personal accountability to deliver with excellence

• It is essential that you are structured, well organized and know how to navigate in a matrix organisation

• Openness to travel up to 20% of the time mostly nationally occasionally internationally.

Existing right to live and work in the UK.

In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.