Marketing & Field Director, Advanced Practice Provider Strategy- Gastroenterology

Johnson & Johnson is currently seeking a Marketing & Field Director, Advanced Practice Provider Strategy- Gastroenterology to join our Marketing team located in Horsham, PA.

At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.

We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

Advanced Practice Providers (Nurse Practitioners /Physician Assistants) are a growing and critical segment of healthcare providers (HCPs) delivering patient care. The Marketing & Field Director, APP Strategy, Gastroenterology will join and lead a marketing team and field-based APP Ambassador (APPA) team of over 30. This role will act as a leader in the Gastroenterology marketing team and will report directly to the Director of Marketing. The individual in this position will have responsibility for shaping Market strategy, tactics and field execution specific to the APP customer segment.

The Marketing & Field Director must develop, retain, and motivate direct reports. Responsible for the development of all employees within team by supporting the development of Human Resources Planning (HRP) programs including management development and training to meet current and future business needs. Provide an environment which encourages the company's commitment to equal employment opportunity and the value of a diverse work force.

This person will be accountable for meeting key strategic imperatives of the brand and contributing to revenue performance in the U.S. to meet and exceed share goals. Gastroenterology franchise is a highly visible business across J JIM, and this second-level leadership position will create a significant career opportunity. This individual must demonstrate strong leadership presence through influencing without authority with high-level management, attention to detail, and excellent strategic thinking. This position requires extensive interaction with multiple stakeholders.

Key Responsibilities:

Marketing:

• Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.

• Development and execution of APP-specific marketing strategies, positioning, messaging and tactics to drive performance of gastroenterology products

• Ensure strong partnership with sales and peer marketers responsible for Access/Fulfillment and DTC to ensure strong collaboration and consistency from strategy to execution

• Work closely with internal partners to translate data into meaningful insights that shape strategy.

• Play a critical role partnering with cross functional partners including Medical Affairs, Finance, Quality, Sales and cross-franchise marketing to develop plans and tactics for the APP customer segment

• Build relationships and work effectively with external agencies and key internal partners to ensure prioritized successful tactical execution.

• Partner with legal, medical, regulatory & HCC to obtain approval of marketing materials.

• Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan in addition to BME accountability

• We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first

Field-based APP Ambassador team:

• R esponsible for a leading team to educate on IBD patient care, therapeutic options, and champion APP-specific needs. The candidate must be highly collaborative, adept at prioritization, and comfortable aid ing the team in securing resources to maximize results.

• R esponsible for the development and execution of an aligned business plan, customized to meet the needs of the J&J business and brand strategies while effectively addressing the unique needs and requirements of the customer and the marketplace.

• Responsible for leading, motivating, coaching, developing, and retaining a diverse team of individuals who are technically competent and have varying levels of industry and business experience.

• Shape internal and external stakeholders to build mutual alignment, adopt difficult positions, and achieve outcomes that are both customer-centric and company responsible.? All responsibilities will be carried out with strict adherence to the J&J Credo and HCC guidelines.

• Set overall account goals and objectives, and lead development and provide oversight of account metrics and business performance.

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.?