Market Analysis and Strategy Support 80-100% (f/m/d)
We are seeking an experienced Market Research & Analysis Professional to join our team. In this role, you will be responsible for gathering, analyzing, and interpreting market trends and customer data to support our marketing and product development strategies. Your insights will help shape our approach to both individual consumers and business customers, driving success across various retail channels.
Your responsibilities
Market Monitoring: Track market conditions, trends, and competitive activities to project business sector and consumer demand, guiding the timing of product launches
Competitor Research: Analyze competitor behavior, including their marketing strategies, pricing, sales tactics, and operational methods, to identify opportunities and threats
Consumer Insights: Monitor media coverage, conduct customer and retailer interviews, and analyze polling data to understand brand/product perceptions in the marketplace
Customer Behavior Analysis: Identify and analyze purchasing behaviors, sensitivity to pricing and discounts, and brand loyalty across different customer segments and sales channels
Campaign Impact Simulation: Simulate potential impacts of proposed marketing campaigns and measure their effectiveness against established targets
Support global business strategy definition and roll-out.
Your background
University degree in engineering
First experience in market research and analysis would be a strong asset
Capable of influencing peers and stakeholders by explaining facts, policies, and practices within the job area
Willingness to work in multinational environment
