(Online-) Lifestyle Marketing Manager (w/m/d)
(Online-) Lifestyle Marketing Manager (w/m/d)
Job start: Immediately or by agreement
As a (Online-) Lifestyle Marketing Manager in the ASA Lifestyle Marketing Team, you will play a key role in promoting Andermatt Swiss Alps as a prime Alpine destination. You will work closely with your colleagues in the lifestyle marketing team to develop and execute strategic marketing initiatives for the following business units: golf, retail and gastro, events and activities, sponsoring and the ASA lifestyle brand.
You also take responsibility for the digital activities managing and optimizing paid media campaigns.
Your contribution to our success
This is what you can look forward to
That is us
Andermatt Swiss Alps AG, based in Andermatt, plans, builds and develops the year-round destination of Andermatt with aparment buildings, hotels and villas in Andermatt Reuss. The Andermatt Swiss Alps Group also owns The Chedi Andermatt and Radisson Blu Reussen hotels, an 18-hole, par 72 championship golf course and the Andermatt Concert Hall. There is a close partnership with Andermatt-Sedrun Sport AG and its majority shareholder Vail Resorts, Inc.
Still have questions?
We are happy to answer them via phone.
As a (Online-) Lifestyle Marketing Manager in the ASA Lifestyle Marketing Team, you will play a key role in promoting Andermatt Swiss Alps as a prime Alpine destination. You will work closely with your colleagues in the lifestyle marketing team to develop and execute strategic marketing initiatives for the following business units: golf, retail and gastro, events and activities, sponsoring and the ASA lifestyle brand.
You also take responsibility for the digital activities managing and optimizing paid media campaigns.
Your contribution to our success
- Drive our lifestyle marketing strategy at an international level, covering brand communication, product marketing, events (conceptual) and digital marketing
- Strategic and tactical marketing planning for international brand building and related product initiatives
- Develop and manage products and services to sell and utilize the capacity of our lifestyle assets in strong cooperation with our accommodation offerings (The Chedi Andermatt, Radisson Blu, Andermatt Alpine Apartments)
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic/sales
- Plan, execute, and optimize online advertising campaigns across various platforms, including social media ads and display/video advertising, in cooperation with our digital agency
- Use web analytics tools to track and report on website traffic, user behavior, and campaign performance
- Provide regular performance reports and insights to stakeholders, and recommend data-driven improvements
- Oversee the Customer Experience Management initiative to measure and increase guest satisfaction, and improve brand and product experience
- Bachelor's or Master's degree in marketing or other recognized training in the field of marketing and at least 5 years of relevant work experience as a marketing manager in a brand/consumer-centric environment
- Profound knowledge of managing and analyzing digital marketing campaigns. Advanced training with the Google Marketing Platform, especially Tag Manager 360 and Data Studio, is a significant plus
- Any knowledge of business/marketing intelligence-related tools (e.g., Power BI), is desirable
- Strong goal focus and customer orientation with an affinity for design
- Ability to plan and manage at both strategic and operational levels
- Excellent communication skills combined with hands-on mentality and a high sense of initiative, assertiveness and drive
- Reliable, precise, proactive, efficient, and team-oriented way of working
- Strong analytical skills with a high sense of organization
- Very good written and spoken German and English (C1/C2)
This is what you can look forward to
- A team of passionate doers
- Generous support in further training
- Combination of leisure and work
- Modern working time model
- Flat hierarchy with fast decision-making processes
- Numerous discounts and special offers
That is us
Andermatt Swiss Alps AG, based in Andermatt, plans, builds and develops the year-round destination of Andermatt with aparment buildings, hotels and villas in Andermatt Reuss. The Andermatt Swiss Alps Group also owns The Chedi Andermatt and Radisson Blu Reussen hotels, an 18-hole, par 72 championship golf course and the Andermatt Concert Hall. There is a close partnership with Andermatt-Sedrun Sport AG and its majority shareholder Vail Resorts, Inc.
Still have questions?
We are happy to answer them via phone.
Place of work
Bahnhofplatz 3
6490 Andermatt & Homeoffice
Contact
Daniel Suter
HR Recruiter
+41 41 888 15 65
About the company
