Head of Retail

The company

Longines - famous for the elegance of its timepieces - is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.

Job description

We are looking for a Head of Retail for our Sales Department.

Role Overview

We are seeking for an exceptional leader with a deep passion for retail and luxury goods to define and execute our international retail strategy for a leading luxury watch brand. As the Head of Retail, you will have the extraordinary opportunity to implement a customer-oriented retail development of our brand and spread the exclusive elegance of our timepieces worldwide.

In this role, your main tasks will be to :

o Implement a collaborative, out-of-the-box, and customer focus mindset across all teams and countries
o Develop with Marketing international a retail strategy in term of activations of the boutiques especially after the openings focus to end-costumers
o Transmit retail competences to sales staff
o Established retail standards
o Lead an international team of retail managers to ensure exceptional customer service and achieve sales targets on a global scale
o Implement a global retail network strategy
o Develop and implement a top-tier retail strategy for international markets to maximize sales growth and market penetration of our luxury watches
o Identify with the local Brand Manager market opportunities and develop expansion plans, considering actual distribution, culture, trends, and competition, group and brand strategy
o Monitor performance metrics and generate reports to effectively measure the success of the global retail strategy
o Analize KPI, Headcounts needs and propose actions
o Follow up with the Boutiques on the retail operation strategy in term of security procedures, how to merchandise, sell, present, etc.
o Prepare and follow up all Corporate Boutique and SIS future projects through the SG guidelines for the retail committee
o Monitor the RMIS information

Profile

Retail professional profile
Bachelor's degree in business administration, Marketing, or a related field
Several years of experience in international luxury retail, preferably in the luxury goods or watches industry
Proven track record in developing and implementing retail strategies and building and leading international teams

Professional requirements

Excellent interpersonal skills and negotiation skills to build and maintain effective relationships with retail partners
Exceptional communicator
Analytical mindset and the ability to make data-driven decisions

Languages

Excellent communication skills in English
Proficiency in other languages is advantageous

Company address

St-Imier

Contact

Julie Heimann