Group Product Director, Professional Promotion Marketing, Erleada

Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion Marketing, ERLEADA® located in Horsham, PA.

At Johnson & Johnson,?we believe health is everything. Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments are smarter and less invasive, and?solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

This position is a critical part of the U.S. prostate (ERLEADA®) marketing team. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing strategies. This role will function as a leader on the ERLEADA® marketing team and will report directly to the Director of Marketing. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the GU Portfolio.

Responsibilities include but limited to:

• Lead development of short- and long-term professional marketing strategies and tactics for ERLEADA® and maximize the growth of the business. Set clear strategy to optimize execution.
• Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
• Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
• Manage budget, including all aspects of agency and media spend.
• Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
• Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
• Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
• Partner with Sales Training on product training requirements and execution to the field.
• Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
• Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
• Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
• Develop, retain, and motivate direct reports.