General Manager - Sofitel Brussels Europe

Belong in a place where you can be yourself and love what you do. Join our hotel community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued. And we will empower you to bring ideas to elevate our services, creating personalised experiences for guests. Help them to feel special, and we will do the same for you.

Sofitel Brussels Europe, part of the prestigious luxury portfolio of Accor hotels, is seeking a dedicated professional to join our exceptional team. Located in the heart of Brussels, our hotel blends refined elegance with modern luxury, offering our guests an unforgettable experience. We pride ourselves on delivering the highest standards of service and creating a welcoming environment for both our guests and our staff.

As our General Manager, you will be the guardian of our brand, a visionary leader who possesses an exceptional eye for detail and a profound understanding of the luxury hospitality landscape. Your mission will be to ensure the seamless operation of our hotel, driving our team towards excellence and ensuring our guests receive a personalized and bespoke service that exceeds their expectations.

Key Responsibilities:

• Oversee the daily operations of the hotel, ensuring the highest standards of service excellence.
• Foster a culture of attention to detail, personalized service, and luxury hospitality.
• Lead, inspire, and mentor the management team and staff, promoting an environment of collaboration and excellence.
• Drive the brand’s vision and values, ensuring they are embedded in every guest experience.
• Develop and implement strategies for guest satisfaction, revenue growth, and operational efficiency.
• Be the “face of the hotel”, ensuring strong relationships with guests, partners, and the local community.
• Ensure compliance with all regulations and standards for luxury hospitality.
• Build lasting, positive relationships with all stakeholders: hotel owners, employees, management company and social partners / employee representation.

• A minimum of 10 years of progressive management experience in the luxury hotel or hospitality industry, with at least 5 years in a senior management role (e.g., General Manager, Deputy General Manager, or Hotel Manager) within a recognized luxury hotel brand.
• Demonstrated track record of operational excellence, including successful financial management, quality assurance, and guest satisfaction in a luxury hotel environment.
• Proven experience in leading significant hospitality teams, with a focus on training, mentoring, and developing staff to achieve excellence in service delivery.
• History of innovation in creating bespoke guest experiences, with evidence of having successfully implemented unique services or amenities that enhance guest satisfaction and loyalty.
• Strong understanding of the luxury market, including trends, challenges, and opportunities, with the ability to adapt strategies accordingly.

Skills and Competencies

• Exceptional leadership and interpersonal skills, with the ability to inspire, motivate, and guide teams towards achieving excellence in service and operational goals.
• Hands-On leadership with change management skills.
• Outstanding communication skills, both written and verbal.
• Strategic thinker with excellent problem-solving abilities and a creative approach to overcoming challenges.
• Robust business acumen, with experience in budgeting, financial planning, and resource allocation to maximize profitability and efficiency.
• Adept at building and maintaining relationships with guests, staff, corporate partners, social partners and the local community.
• Experience in working with employee organisations, unions or work councils
• Fluency in English and French languages.
• High level of personal integrity, professionalism, and ethical conduct.

Personal Attributes

• A passionate ambassador for the brand, with a genuine commitment to upholding and enhancing the hotel’s reputation for luxury, heritage, and service excellence.
• Innovative and responsive to evolving luxury travel trends, including family-oriented services and environmentally sustainable practices
• Demonstrates an affinity for informal luxury
• A keen eye for detail and a relentless pursuit of perfection in every aspect of hotel operations and guest experiences.
• Adaptive and resilient, able to thrive in a fast-paced and dynamic environment, while maintaining a calm and composed demeanor.
• Charismatic and strong in people skills
• Advocates collaborative management style.
• Culturally aware and sensitive, with an appreciation for diversity among guests and team members.
• A guardian of the hotel’s legacy, committed to its continued growth and success.

Living Sofitel

• Express entrepreneurial spirt & leadership, can embody French Art de Vivre : 
• Demonstrate Humble Excellence, distinguished presence, excellence, savoir-faire and attention to details (Cousu Main):
• Is a Team-player, passionate, warm, social, demonstrate genuine care for others:
• Show a good sense of luxury, create stories, rituals and traditions:
• Be a “Francophile”: interest and curiosity about French language, culture, history, cuisine:
• Demonstrate Open mindedness, creativity & innovation :
• Cultural link: demonstrate interest in local  arts & culture, gastronomy, fashion, modern designs:
• Care for Committed luxury

When you become one of our Heartists®, you will also be a member of the Accor group with all the benefits that brings.

• The ALL Heartists® program - the benefits program dedicated to Accor Talents.
• Competitive salary and benefits package.
• Opportunities for career growth and development within Accor's global network.
• Employee discounts at Accor hotels worldwide.
• A supportive and inclusive work environment.
• Access to ongoing training and professional development programs.