Director Merchandising EMEA
As Director of Merchandising in the EMEA region, you will be the product expert in our management team, leading assortment and product strategy for all our channels, across DtC and wholesale. You will be leading a team of apparel and footwear merchandising and planning experts. You will identify regional commercial trends, conceptualize and prioritize product needs and work to implement them cross functionally. As a sportswear product enthusiast, you will drive the next level of consumer experience and growth for our brand.
Lead the European product strategy, including European market feedback and directional input on range and product categories to the product management team, starting with season kick-off to post-season debriefWork with category sales leads and product teams (apparel and footwear) on building regional and country-specific assortments based on the global rangeBuild and train a consumer centric mindset and assortment logic in our European DtC, marketing and sales teams, anchoring all channels in a consistent way of building assortments
- Champion the growth of On’s performance apparel business by identifying the right commercial levers to acquire new On apparel fans across all our channels and implementing those levers together with the team
- Lead and translate market insights, feedback and regional needs during the product calendar to Global Product teams to inform the product line plan for future seasons.
- Advise global sales and product team on pricing pyramid for the European markets
- Contribute to a thorough seasonal forecasting process & lead de-brief to product team post sell-in
- Provide relevant market insights to the product team throughout the full development (category trend liaison with BD team, provide insights based on market reports)
- Define product and tech stories for the region to support sales and marketing team in sell-in
- Define competitor set for On shoe and apparel line to support sales team in positioning
- Handle SMU requests from A to Z in partnership with community sales lead and product team
CH-8005 Zürich / Zürich