Director, Digital Marketing, North America

You were made to do this work: designing new technologies, diving into data, optimizing digital experiences, and constantly developing better, faster ways to get results. You want to be part of?a performance culture dedicated to building technology for a purpose that matters. You want to work in an environment that promotes sustainability, inclusion, wellbeing, and career development. In this role, you’ll help us deliver better care for billions of people around the world.  It starts with YOU. 

The Digital Marketing leader is a senior member of the North America DTS (IT) group at Kimberly-Clark. Digital Marketing is at the heart of Kimberly-Clark’s evolving business strategy and business growth targets. This role is a technical practice leader for the production and operation of orchestrated personalized digital products and experiences across channels including web, mobile, CRM, service, social, media and data & analytics.

This role also enables a transformation from transient project delivery models to persistent product teams that continuously and quickly adapt to the consumer’s needs and the objectives of Kimberly-Clark’s B2B and consumer brands.

Product teams will leverage and extend the global digital experience platform, an integrated set of core technologies that support the composition of contextualized features, atomic and modular content, and services. 

As a Director of Digital Marketing, you will be instrumental in defining and driving the Digital Marketing technology strategy across all North America Consumer (B2C) and Professional (B2B). This pivotal role involves leading the direction, design, and execution of digital data products.

In this role, you will:

• Own all aspects of Marketing/Consumer facing data & technology for the KCNA segment which includes:
• Define the technology strategy for the NA Consumer, B2B and Thinx business and its execution through digital products, implementing differentiated technologies and support business operations to enable $11B+ NA business growth.
• Lead the development and execution of the CX and Marketing Tech Strategy in support of KCNA Segment.
• Be accountable for web, eCommerce, mobile app, and other digital experience product delivery, technical operations, and marketing operations including CRM, service, product information management, digital asset management, content distribution and syndication, social care and engagement, media and ad tech, measurement and reporting, and data management.
• Develop SBP and Technology investment plans and activation for KCNA Segment, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans.
• Partner with other business units, regions, and business stakeholders to maximize globalization, scalability and overall TCO.
• Act as a disruptive change agent focused on transformation for today and tomorrow. Delivers right mix of operations, delivery, strategy, and innovation. Promote and build global leaders, develop resources with the needed functional and technical skills required to meet Kimberly-Clark’s growing application portfolio and changing technology needs.

Key Responsibilities:

• Strategy Vision & Execution: Lead and execute an integrated digital marketing technology strategy that aligns with Kimberly-Clark's NA overall business goals, key marketplace trends, opportunities, and vulnerabilities. Partner closely with product management to define the roadmaps, develop and deliver on new services to address market and customer needs.

• Functional & Technology Expertise:End-to-end functional and technical leadership, from ideation, design, and implementation ensuring a seamless integration and functionality of key platforms, particularly Microsoft products, Salesforce, and cloud solutions.
• Idea Generation & Validation: Foster a culture of creativity and continuous improvement, encouraging the generation of innovative ideas and concepts. Encourage innovation and strive for excellence in digital offerings across all product teams.
• Portfolio Management: in strong collaboration with NA segment and global/regional segments, lead prioritize value creation balancing business case and OKRs development, impact and adoption maximizing globalization efforts, scalability, and overall Total Cost of Ownership (TCO).

• Optimize and Enable Speed: Lead and execute technology roadmaps to optimize and reduce technical debt, anticipating, and incorporating best-in-class scalable architectures.

• Operational excellence:Oversee digital operations to ensure excellence in service delivery and support operations. Lead critical operational processes including audits, change management, incident resolution, problem management, and configuration management.

• Organization Effectiveness: Identify, recruit, mentor, and retain top-tier talent. Establish a high-performing Marketing engineering team to support our growth initiatives balancing quality delivered, speed to market, TCO and compliance.
• Data & Analytics: lead and execute an integrated marketing data & analytics strategy to drive strategic marketing actions, enhanced customer engagement and personalized consumer experiences.

Scope/Categories:

Role will report to the North America CIO. This position has direct reports for the marketing NA B2C and B2B functions including experience products. It is also expected to be hands-on, manage external partner relationships, and oversee external resources.

Key Interfaces:

Internal: NA CIO; NA CX & Marketing senior leadership; Global and NA business product manager and teams; Global digital experience platform leadership; Enterprise Architecture; Cyber Security & Assurance team; global privacy and NA legal counsel; DTS and NA finance teams.

External: Vendor-partners.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our technical roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• 10+ years of relevant experience in digital marketing including web, mobile, social, CRM, D2C, media and data & analytics and technology platforms like Sitecore, Salesforce, Snowflake, Magento, Shopify, Google Analytics, among others.
• 5+ years of hands-on experience in designing and developing end-to-end cloud solutions.
• Proven experience with architectural design patterns such as Microservices, APIs, event-driven data flows, serverless architectures, containers, connectivity, and device management.
• Demonstrated expertise in industry standards for securing digital products.
• Deep understanding of designing solutions for scalability and resiliency.
• Deep understanding of full tech stacks (Java, JavaScript, Swift, Python, React, Node.js, RESTful services, GraphQL, Message brokers (MQTT), JSON, HTML/HTML5, CSS, etc.).
• 3+ year demonstrable experience with Agile and Product team workflows, including epics, features, stories, sprints, and backlog management.
• Proven experience in DevSecOps and CI/CD is required.
• 15+ years’ experience in large, complex consumer oriented and B2B industries.
• 10+ years of experience leading large, remote, global IT teams, with 5+ years focused on development lifecycle leadership within a product team framework. Proven ability to lead global application delivery in a 24x7 business and secure operating environment.
• 3+ years demonstrable experience in effectively working with Agile and Product teams, including involvement with epics, user stories, sprints, and backlog management. Ability to collaborate closely with product owners, engineers, and scrum masters to foster a productive and agile environment.
• Skilled in leading communication efforts and reporting, adept at preparing and presenting comprehensive updates and reports to senior leaders and stakeholders. Ability to succinctly highlight key metrics, progress, and insights, ensuring transparency and alignment at all levels of the organization.
• 3+ years demonstrable proficiency in prioritizing the product backlog as a core responsibility of the Product Owner role, ensuring that items are assessed and ordered based on their value, complexity, and impact to the business. Ability to balance various factors such as stakeholder needs, team capacity, market trends, and strategic objectives to guide decision-making and optimize product delivery.
• Exceptional ability to build cross-functional relationships with Senior Leaders and diverse teams including the business stakeholders and internal DTS organization.
• 5+ years demonstrable experience driving definition and enablement of business capability and technology strategies and roadmaps.
• P&L understanding, Business case development, OKRs, KPIs.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or kcchrprod@service-now.com for assistance. You must include the six-digit Job # with your request.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

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