Digital Marketing Manager (B2B), Global

Do you have a passion for digital marketing, a knack for leveraging cutting-edge tools, and a proven ability to collaborate across product management, sales, and creative teams to drive impactful campaigns? This job is for you:

Digital Marketing Manager (B2B), Global

The role:

We are looking for an innovative Performance Marketing Manager (m/f/d). Become part of our global marketing team and play a key role in taking our campaigns to the next level, aiming to achieve our growth objectives.

Your Mission:

• Proactively plan, create, and optimize digital campaigns aligned with our marketing goals and measurable KPIs to drive maximum impact and engagement.

• Manage and execute paid campaigns across international channels such as Google and LinkedIn, working closely with field teams to generate traffic, leads, and pipeline growth.

• Continuously monitor competitors and market trends, integrating best practices and insights into campaign planning and execution.

• Collaborate with field, content, brand, and product marketing colleagues to coordinate content efforts and identify gaps, ensuring market-specific strategies for regions such as DACH and the US.

• Efficiently manage the allocated budget and oversee external service providers to ensure cost-effective and high-quality campaign delivery.

• Prepare regular reports on ROI and campaign performance, providing actionable recommendations and conducting team briefings on results and follow-up actions.

• Embrace a test-and-learn approach, continuously experimenting with targeting, placement, messaging, and other variables to optimize campaign effectiveness.

Your Qualifications:

• Strong technical understanding of IT products and the purchasing decision processes in B2B environments.

• At least 3 years of experience in B2B digital marketing, including proficiency in SEA, display advertising, retargeting, and social ads. Google certifications are required, and experience in SEO is a plus.

• An analytical mindset with expertise in using common analysis and campaign tools to drive data-driven decisions.

• Excellent interpersonal skills with a collaborative approach to working with cross-functional teams.

• Excellent German skills, both written and spoken, along with strong English skills.

Bonus:

• Experience from marketing cyber security solutions, you possess strong knowledge of security and a general understanding of networking: WAN, LAN, IT management/operations, and cloud computing. A strong understanding of the cyber security market and networking marketing experience is a plus.

• Experience with leading marketing automation and CRM tools to streamline and enhance campaign performance.

What we offer:

 Want to join a crazy good cybersecurity team? You’ll be among people who believe in: 

Caring?PASSIONATELY?about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes. 

Thinking?UNCONVENTIONALLY?to stay ahead – The world never fails to surprise us. So let’s surprise it first. 

Doing the hard work to make things?SIMPLE?– Craft and hone something that delights in its simplicity. 

Working?COLLABORATIVELY?to build success – The power of the team will always make us faster and better. 

As a testament to this, Open Systems has been recognized as an outstanding place to work. You’ll be surrounded by smart teams who enrich your experience and provide opportunities you will need to develop your skills and advance your career.? 

We look forward to receiving your online application (please note that you have to compress your application into two attachments). 

Come as you are! We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. Open Systems welcomes and encourages diversity in the workplace regardless of race, gender, religion, age, sexual orientation, disability, or veteran status. 

Direct applications only will be considered. 

About Open Systems:

Backed by the Service Experience Promise, Open Systems simply and cost-effectively connects and secures hybrid environments and thus ensures your organization can meet business objectives. Open Systems uniquely focuses on a superior user experience when helping organizations reduce risk, improve efficiency, and accelerate innovation. The Open Systems SASE Experience delivers on the promise of ZTNA with a comprehensive, unified and easy-to-implement and use SASE platform that combines SD-WAN and Security Service Edge delivered as a Service. We provide 24x7 operational management and engineering support from assigned engineering teams and ensure affordable and predictable costs.

Discover more at open-systems.com.