Digital Marketing and Communications Manager (Maternity cover 6-9 months)
Edwards Lifesciences Careers
Digital Marketing and Communications Manager (Maternity cover 6-9 months)
- type Full time
- Location Switzerland, Nyon
- Job reference Req-34472
- Posted for 6 Days
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BU – Transcatheter Mitral & Tricuspid Therapies
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
The Digital Marketing & Communications Manager for the TMTT division (Transcatheter Mitral and Tricuspid Therapies) will be part of the Omnichannel Marketing team, for Europe. He/she will contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams by defining and executing our Digital Marketing and Communication strategy.
How you'll make an impact:
Execute the TMTT Europe Digital Marketing Strategy supporting our business goals and strategy
Leverage market segmentation and target audiences for digital marketing activities
Drive execution and measure impact of all our digital marketing activities
Define, plan and execute measurable promotional campaigns, aligned to strategic & operational business objectives
Develop digital and print assets in collaboration with portfolio management team and in compliance with Edwards’ policies as well as industry standards
Localize global assets to European markets
Design, deliver and implement media plans across the portfolio,
Track and analyze performance metrics of our marketing assets
Monitor Competitive communication campaigns and own response messaging
Contribute to the annual development of Edwards TMTT EU Marketing Plans
Own and drive the communication plan for key congresses
Be the Communication expert for the other marketing teams, providing advice and guidance on content, format and channels.
Ensure consistency and alignment of external communications and campaigns across the portfolio
Provide support for design of internal communications
Manage our pool of creative, design and paid media agencies
Establish strong collaboration with global downstream and digital marketing teams
Manage the Digital and Communication budget
What you'll need :
8+ years of professional experience
Marketing expertise (including defining a product strategic positioning, concept, benefits and technical features, etc.)
Digital experience (including strategy definition, creation of digital platforms / communication / assets, e-mail campaigns, marketing automation, social media platforms, etc.)
Healthcare/Medical Device experience is a plus?
CRM experience. Salesforce.com is a plus.
Media-planning and targeting. Performance assessment/analysis.
Management of external agency partners and free-lancers, for advertising assets creation and development
Outstanding Project Management
Collaboration across functions in matrix-organizations (in Europe and Global)
Market research designs and analysis
Competitive monitoring
Microsoft Office suite
Google Analytics, Tableau.
Photoshop and Illustrator is a plus.
Master’s degree required
Fluent in English. Native speaker is a plus. German fluency is a plus.
Excellent communication skills
Required Mindset and Skills:
Curiosity and passion for learning
Creativity
Team player. Can-do attitude and high energy
Proactive, action- and results-oriented
Structured and analytical thinking/skills. Data-driven.
Attention to details
Agility - fast learner & able to incorporate feedback for change
Able to manage multiple projects in parallel
Clear, concise communication
Build and feed high-trust relationships/networks
Open to travel to Europe every 2 to 3 months.
Every employee is essential to Edwards’ success, and we’re ready to help you advance along your career path!
What is it like to work at Edwards Lifesciences in Switzerland?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others). Edwards Lifesciences in Switzerland also offers competitive compensation and benefits package, flexible working hours, and remote working.
