Digital & Growth Marketing Manager – EMEA/LATAM (f/m/d)

Digital & Growth Marketing Manager – EMEA/LATAM (f/m/d) – Bachelor /digital marketing/VeevaVault / Google/ Showpad

Project:
For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a highly qualified Biospecimen Associate

Background:
Within Roche Diagnostics EMEA-LATAM, the Network Enabling Organization (NEO) is the vital link between the region’s strategic priorities and individual projects and portfolios. The Digital & Growth Marketing Subchapter is responsible for catalyzing the execution of regional commercial priorities through Digital Marketing & Account-Based activities, developing and driving networks and communities, and accelerating learnings and commercial success.

As a Digital & Growth Marketing Manager, you will be part of a leading, highly motivated, and specialized team at the forefront of innovation, impactful omni-channel campaign management, and Account-Based Experience. Embracing lean start-up principles and a growth mindset, you will pioneer new strategies and tactics. This role is pivotal in scaling successful experiments and embedding them into larger campaigns using Growth Hacking methodologies.

Collaboration with global, regional, and local (senior) stakeholders will be instrumental in this role. You will offer support and drive inspiration across various digital marketing activities, working closely with teams across different geographies. Your efforts will align with and actively contribute to the cultivation of sustainable business outcomes. By juggling multiple responsibilities and maintaining a proactive approach, you will help shape the digital landscape of our organization, ensuring that our marketing strategies resonate both regionally and locally.

The perfect candidate has over 5 years of experience in digital marketing, preferably in the healthcare industry, with a proven track record in omni-channel campaigns, experiments, and account-based experience activities. They possess broad knowledge of B2B digital marketing tools and platforms, including social media, email marketing, content management systems, and analytics tools. Demonstrating creativity, solution orientation, and strong analytical skills, they can interpret data to drive marketing strategies. Excellent communication, team collaboration, prioritization, and stakeholder management skills are essential.

Tasks & Responsibilities:
Growth Marketing within the EMEA/LATAM Region
* Designing the best experiment to validate assumptions and selecting Key Performance Indicators (KPIs and metrics along the buying journey) to measure the success & gather learnings from the experiments
* A/B testing those ideas through online experiments, e.g. by adapting marketing automation principles, optimizing landing pages & testing new content formats & channels
* Analyzing and interpreting the data insights and take action based on it
* Utilizing conversion rate optimisation (CRO) principles and hacks and being able to apply them to any businesses
* Continuously researching & experimenting with new tools & channels and best practices
* Provide impactful experiments to be up-scaled

Project- & Campaign Management
* Campaign (co-)creation, set-up, implementation, optimisation and impact/effort analysis in collaboration with Affiliates
* Project management of Digital initiatives across the Region

Senior Stakeholder Engagement
* Support, engage and maintain with (senior) stakeholders of affiliates, regions and the global organization

Must Haves:
* Minimum Bachelor’s degree in Marketing, Business Administration or a related field. Master’s degree is an advantage
* 5+ years of experience in Digital Marketing, Omnichannel Campaign Management & Experimentation
* Hands-on experience in various digital marketing tools & channels:
Marketo (E-Mail Marketing), Sprinklr (Social Media Management), Adobe Experience Manager (Website, Content Management), VeevaVault (approval), SEO/SEA (Google, Bing), Google/Adobe Analytics
* Strong organizational and agile project management skills
* Excellent communication skills in English
* (Senior) Stakeholder Management & Engagement
* Startup mindset: adaptable, creative, and committed to growth
* Ability to work effectively under pressure in a fast-paced, matrix organization
* Fast learner, motivated and passionate about digital transformation
* Curiosity and commitment to continuous learning and improvement
* Proactive problem-solving skills; ability to propose alternative solutions
* Proficiency in managing data and making data-driven decisions
* Awareness of the latest digital marketing trends

Nice to Have:
* Healthcare or B2B experience
* Account-Based Experience
* Specific tools: Sprinklr, Adobe Experience Manager, Showpad, Salesforce CRM, Marketo, VeevaVault

Reference Nr.: 923544SGR
Role: Digital & Growth Marketing Manager – EMEA/LATAM
Industrie: Pharma
Workplace: Rotkreuz
Pensum: 100%
Start: 01.09.2024
Duration: unlimited
Deadline: 17.07.2024

If you are interested in this position, please send us your complete dossier via the link in this advertisement. If this position does not fit your profile and you wish to be considered for another position directly, you can also send us your dossier via this ad or to jobs[at]itcag[dot]com.

Contact us for more information about our company, our positions or our attractive Payroll-Only programme: +41 41 760 77 01.

About us:

ITech Consult is an ISO 9001:2015 certified Swiss company with offices in Germany and Ireland. ITech Consult specialises in the placement of highly qualified candidates for recruitment in the fields of IT, Life Science & Engineering.

We offer staff leasing & payroll services. For our candidates this is free of charge, also for Payroll we do not charge you any additional fees.