Digital & Growth Marketing Manager - EMEA/LATAM (m/f/d) // ROCGJP00026987
start date:01.09.2024
end date: 31.08.2025 (an extension is aimed)
workload: 100%
location: Rotkreuz (CH)
work model: Contracting
Your Tasks:
Growth Marketing within the EMEA/LATAM Region
- Designing the best experiment to validate assumptions and selecting Key Performance Indicators (KPIs and metrics along the buying journey) to measure the success & gather learnings from the experiments
- A/B testing those ideas through online experiments, e.g. by adapting marketing automation principles, optimizing landing pages & testing new content formats & channels
- Analyzing and interpreting the data insights and take action based on it
- Utilizing conversion rate optimisation (CRO) principles and hacks and being able to apply them to any businesses
- Continuously researching & experimenting with new tools & channels and best practices
- Provide impactful experiments to be up-scaled
Project- & Campaign Management
- Campaign (co-)creation, set-up, implementation, optimisation and impact/effort analysis in collaboration with Affiliates
- Project management of Digital initiatives across the Region
Senior Stakeholder Engagement
- Support, engage and maintain with (senior) stakeholders of affiliates, regions and the global organization
Your Profile:
- Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage
- 5+ years of Account-Based experience in Digital Marketing, Omnichannel Campaign Management & Experimentation in Healthcare or B2B
- Hands-on experience in various digital marketing tools & channels: Marketo (E-Mail Marketing), Sprinklr (Social Media Management), Adobe Experience Manager (Website, Content Management), VeevaVault (approval), SEO/SEA (Google, Bing), Google/Adobe Analytics, Showpad,Salesforce CRM
- Strong organizational and agile project management skills
- Excellent communication and (Senior) Stakeholder Management skills in English
- Startup mindset: adaptable, creative, and committed to growth
- Ability to work effectively under pressure in a fast-paced, matrix organization
- Fast learner, motivated and passionate about digital transformation
- Curiosity and commitment to continuous learning and improvement
- Proactive problem-solving skills; ability to propose alternative solutions
- Proficiency in managing data and making data-driven decisions
- Awareness of the latest digital marketing trends
About the company
